STRATEGI ALIANSI PERUSAHAAN: STUDI KASUS PILOT PROJECT APEX BANK INDUSTRI BANK PERKREDITAN RAKYAT (BPR)TAHUN 2005-2007

Arswendo Swissrianto, Dr. Ike Janita Dewi, M.B.A.

2012 | Tesis | S2 Magister Manajemen

Tujuan dari penulisan tesis ini adalah untuk mengeksplorasi studi kasus Strategic Company Alliances (Strategi Aliansi Perusahaan) pada industri Bank Perkreditan Rakyat (BPR) di Indonesia. Strategi Aliansi Perusahaan ini dilakukan oleh industri BPR sebagai upaya untuk menghadapi persaingan dengan industri Bank Umum. Sebagaimana diketahui bersama, Bank Umum memiliki sumber daya (resources) di bidang sdm (sumber daya manusia), modal dan sistem teknologi dan operasi yang relatif jauh lebih kuat dan kompeten bila dibandingkan dengan BPR. Industri BPR melakukan upaya Strategi Aliansi Perusahaan dengan mengedepankan penguatan sumber daya bersama yang dikelola oleh industri BPR melalui suatu Pilot Project yang disebut sebagai Apex Bank BPR. Upaya ini dilakukan untuk mempertahankan dan meningkatkan eksistensi industri BPR dalam melayani UMKM (Usaha Mikro Kecil dan Menengah). Penelitian difokuskan kepada bagaimana industri BPR menyusun Strategi Aliansi Perusahaan di dalam Pilot Project tersebut yang menghindari kompleksitasnta sengaja dibatasi selama periode tahun 2005-2007. Teknik pengambilan data dilakukan baik melalui data primer yang diambil dari pengamatan dan diskusi langsung dengan pimpinan BPR, maupun data sekunder yang diambil dari studi pustaka secara integrative literature review tentang BPR. Hasil penelitian ini dipaparkan dalam bentuk deskriptif kualitatif yang terangkai dalam bab demi bab seperti penulisan sebuah buku. Termasuk di dalam penelitian ini terdapat ulasan tentang analisis keberhasilan dan kegagalan aliansi strategis yang terjadi di dalam studi kasus ini.

The purpose of this thesis is to explore case study of Company Strategic Alliances in the Bank Perkreditan Rakyat (Rural Banks) in Indonesia. The BPR industry planned Apex Bank BPR as their weapon to win fierceful competition with Commercial or Private Bank industry. As we know before, Commercial or Private Bank industry has been known for their strong human resources competencies, adequacy of capital and fully utilization of system information technology. The situation getting worse as they only have partly and limited access to sustainable and growing financial services as their suppliers which is a severe hindrance for the further development of the BPR industry. According to the situation aforementioned above, BPR Industry is trying to answer the problem by forming a Company Strategic Alliances, implemented by building an Apex Institution Pilot Project. Apex Bank BPR is expected to become an ideal institution to enhance their positioning that will equipped with all functions purposedly for strenghtening BPR industry resources. The BPR industry arguing that Apex Bank for BPR is an ideal center of activity formula to fulfill the market and winning the competition. Thus it must be build, operate and managed by themselves. Those function needs to be work in order to gathered all the potential resources they may have, hopefuly it will give better services to their primary customer which is, Small, Micro Enterprise Company (SME’s). In regards with complexity of the whole aspect of BPR industry, the writer purposedly limiting the case study in particular region or provinces for the years 2005-2007 only. There are some techniques for collecting data in this thesis, both primary and secondary data. Also the writer has been using integrative literature review about BPR and strategic alliances. There were some techniques for collecting data in this thesis, both primary and secondary data. Also the writer has been using integrative literature review about BPR and strategic alliances. This thesis try to describe at best with descriptive qualitative study including the succes and also failure of BPR strategic alliances that happened along the process of this interesting case study.

Kata Kunci : Bank Perkreditan Rakyat (BPR), Studi Kasus Strategi Aliansi, Usaha Mikro Kecil (UMK), Pilot Project Apex; Apex Bank BPR