KEBERIMBANGAN BERITA PEMBANGUNAN DAERAH PADA PROGRAM WARTA BENGKULU DI TVRI BENGKULU

ANDY MAKHRIAN, Dr. Budi Guntoro M.Sc

2011 | Tesis | S2 Penyuluhan dan Komunikasi Pembangunan

Penelitian ini bertujuan untuk mengetahui tingkat keberimbangan berita yang ada pada program Warta Bengkulu di TVRI Bengkulu dan ingin mengetahui persepsi masyarakat terhadap program Warta Bengkulu di TVRI Bengkulu serta ingin mengetahui korelasi antara keberimbangan berita pada program Warta Bengkulu dengan persepsi masyarakat Kota Bengkulu pada program Warta Bengkulu di TVRI Bengkulu. Penelitian ini dilakukan dengan menggunakan metode gabungan pendekatan kuantitatif dan kualitatif yaitu Mix Methode, pendekatan kuantitatif dengan metode penelitian survey, untuk kualitatif menggunakan metode deskriptif analisis. Sampel penelitian menggunakan teknik purposive sampling sebanyak 40 orang dari kalangan akademisi yang terdiri dari dosen dan mahasiswa dari Universitas Bengkulu, Universitas Muhammadiyah Bengkulu, Universitas Hazairin dan Universitas Dehasen. Informan yang diwawancarai dalam pendekatan kualitatif sebanyak 5 orang yang semuanya merupakan praktisi dan pekerja media massa di Bengkulu. Hasil penelitian menunjukkan bahwa keberimbangan berita pada program Warta Bengkulu di TVRI Bengkulu cukup berimbang, dan persepsi masyarakat terhadap program Warta Bengkulu di TVRI Bengkulu cukup baik, serta melalui uji korelasi Rank Spearman diketahui ada hubungan yang positif antara keberimbangan berita dengan persepsi masyarakat, semakin berimbangnya berita pada program Warta Bengkulu di TVRI Bengkulu maka akan semakin tinggi persepsi masyarakat terhadap program Warta Bengkulu di TVRI Bengkulu. Kesimpulan dalam penelitian ini bahwa unsur keberimbangan berita yaitu nara sumber pada program Warta Bengkulu di TVRI Bengkulu ada pada tingkat cukup berimbang serta content berita pada program Warta Bengkulu yang didalamnya terdapat judul, lead dan tubuh berita juga sudah cukup berimbang, sehingga keberimbangan berita yang ada pada program Warta Bengkulu di TVRI Bengkulu ada pada tingkat cukup berimbang saat ini. Persepsi masyarakat terhadap program Warta Bengkulu yaitu cukup baik dari segi sudut pandang, isu serta peran dalam membantu pembangunan daerah. Dengan dasar inilah bahwa persepsi masyarakat terhadap program Warta Bengkulu di TVRI Bengkulu dikatakan sedang. Ada korelasi positif dan signifikan antara keberimbangan berita pada program Warta Bengkulu di TVRI Bengkulu dengan persepsi masyarakat terhadap program Warta Bengkulu di TVRI Bengkulu.

This study aims to determine the level balanced with the news on Warta Bengkulu news program on TVRI Bengkulu and want to know the public perception of Warta Bengkulu news program in TVRI Bengkulu and correlation between balanced with the news on the Warta Bengkulu news program with the public perception Bengkulu City in the Warta Bengkulu news program on TVRI Bengkulu. The research was conducted using the combined methods of quantitative and qualitative approaches that is Mix Methode, quantitative approach to survey research methods, for qualitative analysis using descriptive methods. Study sample using purposive sampling technique as many as 40 people from academia that consists of faculty and students from the University of Bengkulu, Muhammadiyah University of Bengkulu, Hazairin University and Dehasen University. Informants interviewed in the qualitative approach as much as 5 people who are all practitioners and employees of mass media in Bengkulu. The results showed that balanced with the news on Warta Bengkulu news program on TVRI Bengkulu fairly balanced, and public perception of Warta Bengkulu news program on TVRI Bengkulu good enough, as well as through Spearman Rank correlation test is known to have a positive relationship between the news balanced with public perceptions, more balanced news Warta Bengkulu news program at TVRI Bengkulu in the higher public perception of Warta Bengkulu news program on TVRI Bengkulu. Conclusions in this study that the elements balanced with the news that is a resource on Warta Bengkulu news program at TVRI Bengkulu is on the level fairly balanced as well as news on program content in which there are Warta Bengkulu title, news leads and the body has also been fairly balanced, so balanced with the news on Warta Bengkulu news program on TVRI Bengkulu there is sufficient balance on the current level. Public perception of Warta Bengkulu news program that is pretty good in terms of perspective, issues and the role in assisting regional development. With this basis that the public perception of Warta Bengkulu news program on TVRI Bengkulu being said. There are positive and significant correlation between balanced with the news on Warta Bengkulu news program on TVRI Bengkulu with public perception of Warta Bengkulu news program on TVRI Bengkulu.

Kata Kunci : keberimbangan berita, persepsi masyarakat, program Warta Bengkulu.