Developing sustainable public tansport :: Case studies Trans Jogja and Varmlandstrafik AB

ELLIS, Ir. Subaryono, MA.,Ph.D

2010 | Tesis | S2 Magister Sistem dan Teknik Transportasi

The use of motor vehicles has a significant and growing impact on global climate change, the slow but steady increase in average world temperature commonly known as global warming. The governments from central to local are then positioned to address the problem caused by motor vehicle use and promote a more sustainable transportation system. By taking actions that minimize motor vehicle use, encourage public transport use by citizens and promote advanced vehicle technologies. Hopefully these actions could allow citizens access their needs and destinations without causing undue harm to the climate. This research aims at (1) identifying the sustainability of Trans Jogja service regarding existing value network system and stakeholder view; (2) observing what can be learned from Varmlandstrafik AB in terms of communicating with other stakeholders in the value network system for environmentally friendly activities and maintaining profit as well and (3) identifying how the existing service performance of Trans Jogja in term of sustainable service. Learned from IKEA (a furniture company with a good model for sustainable service business) regarding Corporate Social Responsibility (CSR) and embedded principles, this research try to analyze that value network in terms of how the networks of stakeholders create value, CSR, stakeholder, and organization changes are closely related towards sustainability. And also by developing the indicator for sustainable transport to be sustainable public transport model, using SERVQUAL model this thesis try analyze whether the service is successfully delivered or already sustainable in both public transport. Varmlandstrafik AB as a case study be a comparative for Trans Jogja regarding sustainable public transport and sustainable service. From the analysis it can be concluded that in overall components regarding sustainability, Trans Jogja have not fulfilled all sustainable public transport indicators for economic, social and environmental aspects. This was due to the lack of awareness towards CSR, the mind set of creating value between multiple stakeholders, and service, Trans Jogja service has not been obtaining sustainability. Based on the assessment from passengers and lesson learned from Varmlandstrafik AB, sustainability can be achieved if all the components of service are clearly regulated in the contract between PTA and the operator. Sustainability is also related to how communities in accesings their necessities to work, education, health, business, entertainment etc. Therefore all stakeholders or institutions involved in Trans Jogja operation should consider how to develop Trans Jogja so that it is integrated with other kinds of public transport and also how to develop the service for a long term necessities for mobility. The things can be learned from Varmlandstrafik AB is that the change or reform of public transport authorities is important in order to develop policies. The dialogues among multiple stakeholders aimed to create a change pressure in the Swedish Public Transport Industry due to the contribution of change pressure proves that the dialogues help a successful quality improvement.

Kata Kunci : Sustainable development,Sustainable transport,Sustainable public transport,CSR,Stakeholder view,Value network