Pendapatan pedagang warung makan di sekitar obyek wisata Kebun Raya dan Kebun Binatang Gembira Loka Kota Yogyakarta, 2010

WULANDARI, Agata Ari, Dr. Soeratno, M.Ec

2010 | Tesis | S2 Magister Ekonomika Pembangunan

Penelitian ini menganalisis pendapatan pedagang warung makan di sekitar obyek wisata KRKB Gembira Loka Kota Yogyakarta. Fokus permasalahan adalah seberapa besar pendapatan pedagang KRKB Gembira. Variabel yang diteliti meliputi besaran pendapatan pedagang berdasarkan musim kunjungan, lokasi berdagang, dan jenis variasi makanan. Metode Penelitian yang dilakukan adalah penelitian primer dan sekunder. Penelitian primer dilakukan dengan melakukan serangkaian pengamatan dan wawancara berdasarkan kuesioner yang telah disebarkan pada para pedagang warung makan di sekitar obyek wisata KRKB Gembira Loka. Penelititan sekunder meliputi data-data yang diperoleh melalui studi kepustakaan dan studi teori-teori yang berkaitan dengan obyek penelitian dari berbagai sumber seperti, buku, jurnal, surat kabar, artikel, internet maupun dari pihak-pihak yang berkaitan dengan data penelitian seperti pengelola KRKB Gembira Loka serta instansi-instansi yang terkait di lingkungan Pemerintah Kota Yogyakarta. Alat analisis yang digunakan adalah analisis deskriptif kualitatif dan kuantitatif. Hasil analisis menunjukkan bahwa besarnya pendapatan pedagang KRKB Gembira Loka berbeda-beda sesuai dengan besarnya pendapatan yang diperoleh setiap hari yang dijual.

This study aims to analyze revenue of food-stall traders around Gembira Loka Garden and Zoo object tourism of Yogyakarta. The focus of the problem being observed is how much revenue are received by those food-stall traders in Gembira Loka Garden and Zoo.The variables that are used include the amount of revenue of food-stall traders in relate of seasons of coming, trade locations and variation of foods. The analysis methods used are primair and secondair researches. Primair research was held by doing some observations and interviews based on questionair lists that have been distributed to the food-stall traders around the Gembira Loka Garden and Zoo. Secondair research was held by doing some library research and theories in relate with the research objects from many sources from books, journals, newspapers, internets, and institutions that have relationship with the research such as the management of Gembira Loka Zoo and Garden as well as local government of Yogyakarta. The analysis tools used are qualitative descriptive and quantitative analysis. The results showed that revenue of the food-stall traders of Gembira Loka Garden and Zoo object tourism were variate in match with the amount of incomes that were received in relate of seasons of coming, trade locations, and the variation of foods that are sold.

Kata Kunci : Pedagang warung makan,Pendapatan,Obyek wisata KRKB Gembira Loka, food-stall traders, revenue, Gembira Loka Garden and Zoo object tourism