Kualitas hidup wanita pedagang di pasar tradisional ditinjau dari motivasi berdagang dan kesuksesan berdagang

SUTARJANTI, Cicilia Evi, Fathul Himam, Ph.D

2010 | Tesis | S2 Magister Sains Psikologi

Perdagangan di pasar tradisional tidak bisa dipisahkan dari peran kaum wanita, sehingga usaha berdagang di pasar menjadi suatu pilihan profesi. Penelitian ini secara khusus ingin mengetahui pengaruh motivasi berdagang dan kesuksesan berdagang terhadap kualitas hidup wanita pedagang di pasar tradisional. Jenis penelitian yang digunakan adalah penelitian survei dengan menggunakan kuesioner untuk menggali informasi mengenai ketiga variabel. Populasi adalah wanita pedagang yang menjalankan aktivitasnya di pasar tradisional. Responden dipilih dengan cara purposive sampling, yaitu sudah berdagang minimal lima tahun, merupakan usaha mikro dan kecil serta memiliki kios. Hasil penelitian menunjukkan faktor-faktor kesuksesan dalam berdagang menurut wanita pedagang adalah (1) memperoleh keuntungan dari hasil berdagang; (2) kenaikan jumlah pelanggan dan transaksi; (3) mampu memenuhi tanggungjawab personal dan sosial; dan (4) mampu memenuhi kebutuhan sehari-hari, seperti makan, pakaian, tempat tinggal, dan transportasi. Hasil penelitian ini juga menunjukkan bahwa ada pengaruh motivasi berdagang dan kesuksesan berdagang terhadap kualitas hidup wanita pedagang di pasar tradisional. Kombinasi pengaruh motivasi berdagang dan kesuksesan berdagang terhadap kualitas hidup wanita pedagang sebesar 35.2%. Motivasi berdagang mampu memprediksi kualitas hidup sebesar 18.7%. Kesuksesan berdagang mampu memprediksi kualitas hidup sebesar 16.5%. Korelasi antara kualitas hidup dengan motivasi berdagang sebesar 0.439 dan dengan kesuksesan berdagang sebesar 0.414.

The trade on the traditional market and the role of women it's something that unseperable, that's why trading activity on traditional market become an option for a profession. This research especially made to know the impact of trading motivation and the success of trading toward the quality of life of women entrepreneur on traditional market. The type of research that have been used is survey with questioner to get and dig information about the three variables. Population here is the women entrepreneur which is running her activity on traditional market. The respondent has been elected with purposive sampling method, determined by five year running the trading activity on traditional market, it's a micro and small business, and also owned a small store. The result of research show the factors of success on trading according the women entrepreneur are: (1) get benefit from trading activity; (2) the raise of traders and transaction amounts; (3) capable to fulfill the social and personal responsibility; (4) capable of fulfilling everyday needs, such of clothes, foods, place to stay and transportation. The result of this research also show to us, that there is influence of trading motivation and the success of trading toward the women entrepreneur quality of life as big as 35.2%. The trading motivation is capable to predict the quality of life as much as 18.7%. The success of trading capable to make prediction toward the quality of life as much as 16.5%. The correlation between the motivation of trading and the quality of life as much as 0.439 and the success of trade as much as 0.414.

Kata Kunci : Wanita pedagang,Kualitas hidup,Kesuksesan berdagang,Motivasi berdagang