Analisis finansial kelayakan dan strategi pengembanagn usaha pengolaahn eceng gondok di provinsi Gorontalo

LAYA, Lyla Ramziah, Dr.Jangkung Handoyo Mulyo, M.Ec

2010 | Tesis | S2 Magister Manajemen Agribisnis

Tujuan penelitian ini adalah untuk mengetahui kelayakan usaha pengolahan eceng gondok di Provinsi Gorontalo, mengetahui faktor – faktor internal dan eksternal yang mempengaruhi usaha pengolahan eceng gondok di Provinsi Gorontalo, dan merumuskan strategi pengembangan usaha pengolahan eceng gondok di Provinsi Gorontalo. Teknik pengambilan sampel yang digunakan adalah purposive sampling yaitu secara sengaja mengambil lokasi di Kabupaten Gorontalo dan Bone Bolango yang merupakan sentra usaha pengolahan eceng gondok di Provinsi Gorontalo. Pada masing – masing kabupaten diambil 30 responden secara random. Analisis data yang dilakukan adalah kelayakan usaha dan strategi pengembangan. Alat analisis kelayakan usaha yang digunakan antara lain Net Present Value (NPV), Internal Rate of Return (IRR), Return On Invesment (ROI), Payback Period (PP), dan B/C Rasio. Sedangkan untuk merumuskan strategi pengembangan, alat analisis yang digunakan adalah SWOT. Sebelum menganalisis strategi pengembangan, terlebih dahulu dilakukan uji validitas dan reliabilitas terhadap pernyataan – pernyataan yang digunakan pada analisis SWOT. Dari hasil analisis didapatkan nilai NPV positif, IRR > suku bunga bank, ROI cukup tinggi, B/C rasio > 1, dan Payback Period kurang dari 2 bulan. Sehingga usaha pengolahan eceng gondok di Provinsi Gorontalo layak diusahakan. Strategi pengembangan usaha pengolahan eceng gondok di Provinsi Gorontalo berdasarkan hasil analisis SWOT adalah mengintensifkan promosi produk olahan eceng gondok, membuka jaringan pemasaran kerajinan eceng gondok, diversifikasi produk olahan eceng gondok, dan mensosialisasikan program bantuan fasilitas baik mesin/peralatan atau bantuan modal untuk perajin pengolahan eceng gondok.

The aims of this research are to determine the feasibility of processed of water hyacinth in Gorontalo Province, knowing the internal and external factors that affecting processed of water hyacinth in Gorontalo Province and to formulate appropriate development strategies for processed of water hyacinth in Gorontalo Province. Basic method that was used is purposive sampling which is intentionally shot in Gorontalo and Bone Bolango Regency as the centre of the processed of water hyacinth in Gorontalo Province. 30 respondents was taken randomly in each regency. Data analysis that was conducted are feasibility and business development strategies. The business feasibility analysis tools are Net Present Value (NPV), Internal Rate of Return (IRR), Return On Investment (ROI), Payback Period (PP), and B/C ratio. Meanwhile, to formulate development strategies, tools of analysis are SWOT. Before analyzing the strategies for the development, first conducted reliability and validity analysis of the statements that are used in the SWOT analysis. The feasibility analysis results are NPV > 0, IRR > interest rates, high ROI, B/C ratio>1, and Payback Period less than 2 months. Thus processed of water hyacinth in Gorontalo Province worth the effort. Development strategies of processed of water hyacinth in Gorontalo Province based on a SWOT analysis are intensifying the promotion of handicraft products of water hyacinth, opening marketing network of handicraft product of water hyacinth, making product diversification based of water hyacinth, Socializing assistance programs also machinery equipment and provision of working capital assistance for craft industry of water hyacinth.

Kata Kunci : Eceng gondok,Kelayakan usaha,Strtaegi penembangan