A cross-cultural study on value structure of mobile internet usage :: Comparison between Indonesia and Japan

WARDANI, Ranti Yulia, Dr. Sony Warsono, MAFIS

2010 | Tesis | S2 Manajemen

Mobile Internet users have been grown rapidly worldwide. Access to the Internet via mobile cellular networks has also grown rapidly. The affect of different culture mobile Internet would be interested to investigate. The research objective is to investigate usage pattern differences of mobile Internet users in Indonesia and Japan and to interpret them within the framework of a value structure. The data collection technique used in this study is the survey method. The same questionnaire written in mother language of each country was given to respondents in Japan and Indonesia directly. The result shows that value structures (functional value, emotional value, social value, and monetary value) simultaneously affect the satisfaction of mobile Internet usage of Indonesian respondents. The value structures (functional value, emotional value and monetary value) simultaneously affect the satisfaction of Japanese respondents. Social value was not significantly affect the satisfaction of mobile Internet usage of Japanese respondents. This thesis end with discussion, conclusion with practical implications and limitations.

Kata Kunci : Mobile internet,E,comerce,Cross,cultural