Analisis faktor-faktor yang mempengaruhi minat pembelian obat generik di Kelurahan Gedongkiwo, Kecamatan Mantrijeron Kota Yogyakarta

BAKAR, Amran Bin, Dr. Achmad Purnomo, Apt

2008 | Tesis | S2 Ilmu Farmasi

This research was conducted in order to analyze and to determine the ( 1) influence the attitude towards behavior, subjective norms, and behavioral control toward the communal interest in purchasing generic drugs, and (2) the influenced of the communal interest towards the purchase of generic drugs, and (3) the influenced of behavioral control towards the purchase of generic drugs. This research was conducted in Kelurahan Gedongkiwo, Kecamatan Mantrijeron Kota Yogyakarta. Over 150 participants participated in this research and they were selected proportionally from their respective Rukun Warga (R W). Samples were collected using purposive sampling and analytical method used was path analysis. The result of this research shows that (1) there was a positive effect on the attitude towards purchasing behavior and the communal interest in purchasing generic drugs was highly significant (y11=0.043~ p=O.OOO), (2) subjective norms had positive and highly significant influence on the communal purchasing interest of generic drugs (yl2=0.416~ p=O.OOO) (3) behavioral control also had positive and highly significant influence on purchasing interest (y31 =0 . 176~ p=O.OOO) ( 4) the communal interest on purchasing generic drugs posed a positive influence on pnrchasing genecic drugs CP21=0 .732~ p=O .OOO). On the contrary, behavioral control had no significant influence on the purchase of generic drugs (P23=-0. 002~ p=0.983) Keywords: generic drugs, purposive sampling, path analysis, behavioral control, subjective norms

Kata Kunci : Obat generik,Purposive Sampling,Path Analysis,Kontrol Perilaku,Norma Subyektif