Niat perilaku knowledge sharing oleh profesional bank :: Studi empiris berdasarkan modified theory of planned behavior

PONZIANI, Regi Muzio, Dr. Sony Warsono, MAFIS

2008 | Tesis | S2 Magister Akuntansi

Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang dapat menjelaskan niat perilaku professional bank untuk melakukan aktivitas knowledge sharing. Theory of planned behavior merupakan rerangka utama yang digunakan dalam penelitian ini. Namun, setelah melalui sintesis penelitian, beberapa konstruk ditambahkan pada rerangka utama agar dapat menjelaskan dengan lebih baik aktivitas knowledge sharing. Hasil pengujian hipotesis dengan menggunakan metoda partial least square mengungkapkan bahwa sikap, norma subyektif, dan perceived behavioral control, yang merupakan konstruk dari theory of planned behavior, berpengaruh positif terhadap niat perilaku knowledge sharing. Konstruk Sense of self-worth berpengaruh positif terhadap sikap dan norma subyektif. Sementara motivasi ekstrinsik dan keberagaman media tidak berpengaruh terhadap sikap. Efek moderasi keberagaman media terhadap hubungan antara perceived behavioral control dengan niat perilaku tidak dapat diuji dengan metode partial least square ini karena konstruk ini tidak memenuhi persyaratan nilai minimum dalam hal faktor loading, average variance extracted, composite reliability, dan communality.

This thesis aims at understanding factors which explain bank’s professionals’ intention to commit knowledge sharing activity. Theory of planned behavior is employed as the main framework of this research. Yet, through research synthesis, some additional constructs are added to the framework so as to help us better understand the activity of knowledge sharing. Hypotheses testing using partial least square method reveals that attitude, subjective norms, and perceived behavioral control have positive effect on behavioral intention. Sense of self-worth also has positive effect on both attitude and subjective norms. Yet, channel richness and extrinsic motivation do not have a significant positive effect on attitude. The moderating effect of channel richness on the relation between perceived behavioral control can not be further tested using partial least square because this construct does not meet the loading factor, average variance extracted, composite reliability, and communality minimum required value criterion.

Kata Kunci : Theory of planned behavior, knowledge sharing, profesional bank, knowledge, banks’ professionals