Impact of modern market growth to vegetable Hawker activity in Kelapa Gading sub district, North Jakarta

SETIAWAN, Didit Eko, Ir. Leksono Probo Subanu, MURP., Ph.D

2008 | Tesis | S2 MPKD

Penelitian ini bertujuan untuk mengetahui dampak pertumbuhan pasar modern terhadap aktivitas pedagang sayur keliling yang merupakan usaha sektor informal perkotaan. Dampak yang dimaksud diukur melalui ada tidaknya perubahan kesukaan (preference) masyarakat serta perubahan jumlah pelanggan, jumlah pedagang, pendapatan, jam kerja, dan produk yang dijual oleh pedagang sayur keliling. Dalam penelitian ini, metode pengumpulan data dilakukan dengan kuesioner dan teknik pengambilan sampel secara acak (random) terhadap 53 pedagang sayur keliling dan 163 penduduk di kawasan Kelapa Gading, Jakarta Utara. Analisis kuantitatif Wilcoxon Signed rank Test dan kualitatif diterapkan guna mengetahui adakah dampak sebelum dan sesudah pasar modern berkembang di kawasan tersebut. Hasil penelitian ini menunjukkan bahwa keberadaan pasar modern menyebabkan 0,03% pelanggan dari 164 responden berpindah dari sebagai pelanggan pedagang sayur keliling menjadi pelanggan pasar modern. Hal ini jauh lebih kecil jika dibandingkan dengan jumlah pelanggan yang berpindah tempat belanja dari semula pelanggan pasar tradisional menjadi pelanggan pedagang sayur keliling sebesar 18,9%. Selain itu, 66,04% pedagang sayur keliling menyatakan bahwa jumlah pedagang sayur semakin bertambah seiring berjalannya waktu. Hal ini menunjukkan bahwa walaupun pasar modern berkembang namun jumlah pedagang sayur keliling tetap meningkat

This research has objective to investigate the impact of modern market development to the vegetable hawker activity further, it is hoped that this research will contribute to the literature of the challenges faced by informal sector activity. The impact was measured through the changes of customer preferences as well as the number of hawker’s customers, the number of hawkers, income, working hours, and product changes. The method applied to collect data is by sending questionnaires to 53 vegetable hawkers and 164 customers living at Kelapa Gading area. In order to choose the samples, the sample random method has been applied. The data has been analyzed quantitatively, by using Wilcoxon Signed rank Test, and qualitatively to know weather significant impact occurs or not. The research result shows that the emergence of modern market has influenced 0,03% of customers out of 164 respondents to shift shopping place from shopping at vegetable hawker to shop at modern market. This number is less than the number of customer who shift from shopping at traditional market to shop at modern market. Meanwhile 66,04 % of vegetable hawkers reveal that the number of vegetable hawker has increased nowadays. The fact shows that despite the increasing number of modern market, the number of vegetable hawkers still increase which means there is no tremendous impact of modern market growth to vegetable hawker’s activity.

Kata Kunci : Pasar modern,Dampak,Pedagang sayur keliling,Impact, Modern Market, Vegetable Hawker