Analisis penjuala tanaman hias anthurium pada anggota aosiasi pengusaha tanaman Yogyakarta

KUSUMAWATI, Veny, Dr. Ir. Slamet Hartono, SU. M.Sc

2008 | Tesis | S2 Magister Manajemen Agribisnis

Penelitian bertujuan untuk mengetahui jumlah & nilai penjualan tanaman hias anthurium pada tingkat pengusaha tanaman hias anggota APTY di Yogyakarta. mengetahui jenis tanaman hias anthurium yang paling digemari konsumen, serta untuk mengetahui bagaimana pengaruh jumlah tanaman hias anthurium terjual, rasio harga jual tanaman hias anthurium tertentu terhadap spesies lain, harga beli tanaman hias anthurium dan umur tanaman terhadap penjualan tanaman hias anthurium pada anggota APTY di Yogyakarta. Variabel penelitian diklasifikasikan menjadi variabel dependent dan independent. Ada 1 variabel dependent yaitu harga jual anthurium dan 4 variabel independent yaitu jumlah tanaman terjual, rasio harga jual tanaman hias anthurium tertentu terhadap spesies lain, harga beli tanaman hias anthurium dan umur tanaman. Hipotesis penelitian yang diajukan adalah : jumlah dan nilai penjualan tanaman hias anthurium pada anggota APTY tinggi dan harga jual tanaman hias anthurium dipengaruhi oleh jumlah tanaman hias anthurium terjual, rasio harga jual tanaman hias anthurium tertentu terhadap spesies lain, harga beli tanaman hias anthurium dan umur tanaman. Data penelitian yang digunakan adalah data primer, dikumpulkan melalui kuesioner dan wawancara langsung kepada anggota APTY Yogyakarta yang terpilih menjadi sampel. Penelitian ini menggunakan 50 responden anggota APTY sebagai sampel yang diambil dengan metode Purposive Sampling yaitu metode pengambilan sampel yang dilakukan dengan sengaja, dengan catatan bahwa sampel tersebut representatif atau mewakili populasi. Berdasarkan analisis data dapat disimpulkan penjualan tanaman hias anthurium pada anggota APTY tinggi dimana untuk jumlah terjual terbanyak yaitu anthurium gelombang cinta sedangkan nilai penjualan terbesar adalah anthurium jenmanii. Berdasarkan uji F disimpulkan bahwa variable independent : jumlah anthurium terjual, rasio harga jual anthurium tertentu terhadap spesies lain, harga beli anthurium dan umur tanaman secara bersama-sama mempengaruhi secara signifikan terhadap harga jual anthurium (variable dependent). Berdasarkan uji t disimpulkan bahwa masingmasing variabel independent yaitu jumlah anthurium terjual, rasio harga jual anthurium tertentu terhadap spesies lain, harga beli anthurium dan umur tanaman berpengaruh signifikan dan positif terhadap variabel dependent yaitu harga jual anthurium.

This research aims to know the quantity and value of anthurium selling in APTY, to identify which is the most favorite anthurium species for the consumer and also to know about the influence of the quantity of anthurium sold, price ratio between certain anthurium and other anthurium species, anthurium buying price, and the age of anthurium toward anthurium selling price. There are 2 variables : dependent and independent, dependent variable consist of 1 variable which is anthurium selling price and independent variable consist of 4 variables, which are : the quantity of anthurium sold, price ratio between certain anthurium and other anthurium species, anthurium buying price, and the age of anthurium. The hypothesis of this research are : it’s presumed that the quantity and the value of anthurium selling in APTY is high, and anthurium selling price is influenced by the quantity of anthurium sold, price ratio between certain anthurium and other anthurium species, anthurium buying price, and the age of anthurium. The research using primary data , this data is collected through questionnaire and interview to APTY member. There are 50 respondents and these respondents has been chosen using purposive sampling method which is a method in choosing samples that is done intentionally, and the samples are assume representative. The result obtained from this research are : anthurium selling in APTY is high, anthurium wave of love have the most quantity in selling and anthurium jenmanii have the most value in selling. The result of F test show that all independent variable (the quantity of anthurium sold, price ratio between certain anthurium and other anthurium species, anthurium buying price, and the age of anthurium) significantly influence the dependent variable (Anthurium selling price). The result of t-test show that each independent variables (the quantity of anthurium sold, price ratio between certain anthurium and other anthurium species, anthurium buying price, and the age of anthurium) significantly and positively influence the dependent variable (Anthurium selling price).

Kata Kunci : Penjualan tanaman hias,Anthurium,APTY,Selling is a management of entire activity in marketing which include distribution, price regulation and product planning