Perilaku Konsumtif pada Remaja Putri Tingkat Akhir Ditinjau dari Gaya Hidup Materialistis dan Kepribadian Big Five

HARAHAP, Komsiah, Prof. Dr. Bimo Walgito

2008 | Tesis | S2 Psikologi Sosial

Penelitian ini bertujuan untuk mengetahui korelasi antara gaya hidup materialistis, kepribadian big five, Neuroticism, Extraversion, Openness to Experience, Agreeableness dan Conscientiousness dengan perilaku konsumtif pada remaja putri tingkat akhir. Subjek penelitian ini adalah mahasiswa putri Fakultas Ekonomi Universitas Riau, Pekanbaru yang berjumlah 110 orang. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik subjek (1) mahasiswa putri yang masih terdaftar di Fakultas Ekonomi Universitas Riau, Pekanbaru, (2) mahasiswa putri yang berusia antara 17 sampai 22 tahun. Alat pengumpul data yang digunakan dalam penelitian ini adalah: skala perilaku konsumtif, skala gaya hidup materialistis dan skala kepribadian big five. Ketiga skala ini menggunakan model skala Likert yang terdiri dari 4 alternatif jawaban, sedangkan metode analisis data yang digunakan adalah analisis regresi. Hasil hipotesis menunjukkan gaya hidup materialistis dan kepribadian big five secara bersama-sama berpengaruh terhadap perilaku konsumtif. Berdasarkan hasil analisis regresi dengan metode stepwise terhadap data perilaku konsumtif pada remaja putri tingkat akhir dengan gaya hidup materialistis dan kepribadian big five diperoleh hasil koefisien korelasi F hitung=14,641 (p<0.01) dengan koefisien determinasi (R2) 0.166 atau sekitar 16,6%. Berdasarkan hasil perhitungan analisis regresi tersebut maka hipotesis yang diajukan dalam penelitian ini dapat diterima. Sumbangan efektif dari gaya hidup materialistis 12,676% dan kepribadian big five 3,935%. Hasil analisis regresi antara gaya hidup materialistis, neuroticism, extraversion, openness to experience, agreeableness dan conscientiousness secara signifikan berhubungan dengan perilaku konsumtif pada remaja putri tingkat akhir. Berdasarkan hasil analisis regresi dengan metode stepwise diperoleh koefisien korelasi F hitungan = 14,929 (p<0,01) dengan koefisien determinasi (R2) 0,385 atau sekitar 38,5%. Sumbangan efektif dari gaya hidup materialistis sebesar 12,676%, neuroticism 6,581%, extraversion 2,862%, openness to experience 6,865%, agreeableness 6,751 dan conscientiousness sebesar 2,779%.

The research was aimed to examine the correlation between materialistic lifestyle, big five personality, Neuroticism, Extraversion, Openness to Experience, Agreeableness and Conscientiousness with teenage girl’s consumptive behavior. The subject were female students of the Economy Faculty in Riau University, Pekanbaru, the total number of the subjects were 110. Purposive sampling technique was used to determine the sample of the research. The characteristics of the research subject were: (1) female students in the Faculty of Economy in Riau University, Pekanbaru (2) female students that ranged between 17 to 22 years of age. The instrumens were scale of consumptive behavior, materialistic lifestyle scale and big five personality scale. The responses of questionnaires used 4-likert point. Data analysis method used in this research was regression analysis. Hypothesis shows that materialistic lifestyle and big five personality gave contribution to the teenage girl’s consumptive behavior. Based on the result of regression analysis with stepwise method gave the value of coefficient correlation F-reg = 14,641 (p<0,01) and coefficient determinant R2= 0,166 or 16,6%. The result was significant so that the hypothesis was accepted. Effective contribution from materialistic lifestyle was 12,676% and big five personality was 3,935%. Analysis regression shows that materialistic lifestyle, Neuroticism, Extraversion, Openness to Experience, Agreeableness and Conscientiousness gave contribution to the teenage girl’s consumptive behavior. Based on the result of regression analysis with stepwise method gave the value of coefficient correlation F-reg= 14,929 (p<0,01) and coefficient determinant R2= 0,383 or 38,5%. Effective contribution from materialistic lifestyle was 12,676%, Neuroticism was 6,581%, Extraversion was 2,862%, Openness to Experience was 6,865%, Agreeableness was 6,751% and Conscientiousness was 2,779%.

Kata Kunci : Perilaku Komsumtif,Gaya Hidup Materialistik,Kepribadian Big Five,Sumbangan Efektif,Neuroticism,Extraversion,Openness to Experience,Agreeableness,Teen’s Consumptive Behavior, Materialistic Lifestyle, Big Five Personality, Neuroticism, Extraversion, Openn