Analisa Strategic Diamond :: Studi kasus Kantor Pos II Bandung PT Pos Indonesia (Persero)

PRAMONO, Arif, Gudono, Dr.,MBA

2007 | Tesis | Magister Manajemen

Penelitian ini bertujuan untuk menjelaskan bagaimana implementasi strategi PT. Pos Indonesia (Persero) yang tercermin dalam Transformasi Bisnis Pos. Analisa strategi menggunakan pendekatan model Strategic Diamond. Model ini menjelaskan bagaimana strategi dibentuk, teritegrasi, dan konsisten dalam impelementasinya. Berdasarkan model Strategic Diamond, ada lima aspek yang diteliti dari implementasi strategi Posindo, meliputi; Arena, Vehicles, Differentiators, Staging, dan Economic Logic. Dalam menjelaskan strategi Transformasi Bisnis Pos, maka penelitian ini mengambil sampel Kantor Pos II Bandug sebagai sampel tunggal dengan cakupan topik penelitian, studi kasus. Penjelasan strategi Posindo dimulai berdasarkan tingkatan manajemen perusahaan, yang terdiri dari Kantor Pusat Posindo, Kantor Wilayah Pos (Wilpos V), dan Unit Pelaksana Teknis (Kantor Pos II Bandung) Analisa Strategic Diamond menunjukan adanya integrasi dan konsistensi dalam impelementasi Transformasi Bisnis Pos. Hal ini terlihat dari bagaimana Transformasi Bisnis Pos diterjemahkan dan dilakukan pada tiap tingkatan manajemen perusahaan, khusunya pada Kantor Pos II Bandung. Kantor Pos II Bandung membentuk Program Kerja sebagai bentuk implementasi Transformasi Bisnis. Kelima aspek Strategic Diamond sudah terwakili oleh point – point dalam strategi Transformasi Bisnis Pos. Meski memenuhi kelima aspek Strategic Diamond, namun penerjemahan Transformasi Bisnis di lapangan, terkesan top – down dan procedural, sehingga membatasi kreativitas dan inovasi khususnya ditingkat unit pelaksana teknis

This research designed to explore how PT Pos Indonesia (Persero) implements its strategy which guided in Post Business Transformation. In order to analyze Posindo’s strategy, this research use Strategic Diamond as a model. This model explains how company’s strategies are formed, integrated and implemented consistently. According to Strategic Diamond model, at least there are five elements constructed strategy. It consists arena, vehicle, differentiator, staging, and economic logic. Exploring post business transformation, this research conducted in case study as topical scope research which Kantor Pos II Bandung as single sample. In addition to comprehend company’s strategy view, this research is began with PT. Pos Indonesia (Persero) as headquarter, Regional division (Regional division V) and Area division unit (Kantor Pos II Bandung). Using Strategic Diamond analysis, this research collected evidence that PT. Pos Indonesi (Persero) has made successfully integration and implementation in Post Business Transformation. It was indicated in translating its in every company level management, especially at Kantor Pos II Bandung. Kantor Pos II Band had built working programs as response to headquarters’ strategy. The five elements of Strategic Diamond had already represented by the points of Posindo’s strategy. Although meet the five elements of strategic diamond, but in interviewing with Post’s employees imprinted top-down and procedurally act. It will restrict the sense of creativeness and innovativeness, especially in area division unit level.

Kata Kunci : Manajemen Strategi,Transformasi Bisnis Pos,Strategic Diamond, Strategic diamond, post business transformation, case study, working programs, top – down and procedural