Analisis struktur industri Freight Forwarding di Indonesia

PRASASTYO, Klemens Wedanaji, Ainun Na'im, Dr.,MBA

2007 | Tesis | Magister Manajemen

Industri Freight Forwarding merupakan salah satu industri jasa yang berhasil tumbuh dan berkembang dengan pesat di Indonesia. Potensi pasar yang besar dengan tingkat keuntungan yang menggiurkan serta kepastian kelangsungan hidup dari industri freight forwarding telah membuat banyak pemain perorangan maupun korporasi yang mendirikan perusahaan freight forwarding di Indonesia. Kegiatan ekonomi negara untuk mendapatkan devisa melalui ekspor dan impor merupakan bagian yang tidak terpisahkan dan merupakan inti dari kegiatan industri freight forwarding itu sendiri. Industri yang tidak dapat mati, adalah kutipan yang selalu didengungkan para pemain didalam industri freight forwarding. Penulisan ini akan mengidentifikasi faktor-faktor yang mempengaruhi dan menghambat laju pertumbuhan industri freight forwarding di Indonesia beserta kebijakan yang harus diambil oleh perusahaan freight forwarding dan pemerintah didalam tumbuh dan berkembang serta mendukung perkembangan industri freight forwarding di Indonesia. Analisis struktur industri dilakukan dengan melakukan identifikasi karakteristik industri, key sucsess factor, dan driving forces beserta model analisis five forces Porter dan value net Nalebuff Bradenburger untuk mengukur tingkat keatraktifan industri serta peluang dan ancaman yang akan dihadapi oleh para pelaku industri

Freight forwarding industry has grown rapidly in Indonesia. The growth of market with high prospecting income has stimulated people individually or corporate to established freight forwarding company in Indonesia. The endurance of freight forwarding industry in facing economic crisis in Indonesia has become the main factor that influence people to join the industry. Export and Import activity of a country is directly related to freight forwarding business itself. This condition has brought confidence for market player in industry that industry will keep insist as long as the nation insist. This paper is trying to identify factors that influence industry most, related with their growth and declining. The impact of the law and government policy to the industry along with internal company policy to anticipate growth and competition in the industry has also tried to analysis in order to get a comprehensive view of industry structure in Indonesia. The analysis was performed through several method of analysis: Identifying Key Success Factors, Analysis Driving Forces, Five Forces Analysis, and Value Net Nalebuff and Bradenburger to measure industry attractiveness and identifying opportunities and threat that facing by market player in industry.

Kata Kunci : Industri dan Lingkungan Pekerjaan,Freight Forwarding, industry analysis, freight forwarding