Efek Direct Role Model's Influence pada Materialism dan Marketplace Knowledge periode remaja akhir :: Studi perbandingan kota besar-kota kecil

RITA, Dr. Sahid Susilo Nugroho, M.Sc

2007 | Tesis | S2 Manajemen

Penelitian ini bertujuan untuk menguji pengaruh positif direct role model’s influence (ayah, ibu, dan teman) pada materialism (sentralitas, kebahagiaan, dan kesuksesan), dan marketplace knowledge periode remaja akhir. Subjek penelitian adalah 463 responden periode remaja akhir yang terdaftar sebagai mahasiswa di perguruan tinggi (baik negeri maupun swasta) yang terdapat di seluruh Indonesia. Tercatat, terdapat 463 responden dari 10 kota (Jakarta, Surabaya, Bandung, Yogyakarta, Surakarta, Bandar Lampung, Palangkaraya, Palu, Ternate, dan Ambon). Teknik pengambilan sampling adalah purposive sampling. Pengujian hipotesis menggunakan multiple regression analysis dengan menggunakan software SPSS 10.0 for windows. Hasil analisis data menunjukkan bahwa, ada perbedaaan yang signifikan antara pengaruh direct role model’s influence (ayah, ibu, dan teman) terhadap materialism (sentralitas, kebahagiaan, dan kesuksesan) yang dirasakan periode remaja akhir. Ada perbedaaan yang signifikan antara pengaruh direct role model’s influence (ayah, ibu, da

The aim of the study is to examine the positive influence of direct role model's influence (father, mother, and peer) with materialism (centrality, happiness, and success), and marketplace knowledge late adolescents periodic. The subjects of this research are 463 respondents late adolescents periodic inscribed as student college (both state and also private sector) in Indonesia. There are 463 respondents from in 10 cities (Jakarta, Surabaya, Bandung, Yogyakarta, Surakarta, Bandar Lampung, Palangkaraya, Palu, Ternate, and Ambon) are recorded. Purposive is taken as sampling technique. The hypotheses are analyzed with regression analysis with SPSS 10.0 software. The finding shows that, there is significant difference between direct role model's influence (father, mother, and peer) to materialism (centrality, happiness, and success) what is experienced by late adolescents. There is significant difference between direct role model's influence (father, mother, and peer) to marketplace knowledge what is experienced by late adolescents.

Kata Kunci : Materialisme,Direct Role Model's Influence, Direct Role Model's Influence,Materialism,Marketplace Knowledge