Factors influencing the use of instant messaging applications over the internet

SIDI, Agus Purnomo, Dr. Hargo Utomo, MBA.,M.Com

2006 | Tesis | Magister Manajemen

Penilitian ini dilaksanakan untuk mengetahui hubungan antara perceived usefulness, perceived enjoyment, external influences, interpersonal influences, self efficacy sebagai determinan dari intention. Model yang diajukan diimplementasikan pada aplikasi instant messaging melalui internet. Pada umumnya, perceived usefulness faktor yang mendominasi dalam mempengarhi user untuk menggunakan sebuah aplikasi (sistem). Namun beberapa penilitain, dominasi ini tidak terbukti. Lebih jauh, perceived enjoyment menjadi faktor yang lebih kuat daripada perceived usefulness. Obyek penelitian studi in adalah aplikasi instant messaging (AIM,Yahoo Messenger, MiRC, ICQ, MSN Messenger). Studi ini menggunakan kuisioner sebagai instrumen penelitian. Kuisioner dibagikan kepada 100 pengguna penyewaan internet. Karena studi ini menggunakan purposive sampling, responden harus memenuhi kriteria yang diajukan, yaitu: pelanggan dari penyewaan internet, mempunyai pengalaman berinteraksi dengan instant messenger, telah menggunakan instant messenger paling tidak tiga kali. Hipotesis dianalisa dengan simple linear regression analysis. Dari analisis simple linear regression, masing-masing determinan dari perceived usefulness, perceived enjoyment, external influences, interpersonal influences, dan self-efficacy secara meyankinkan mempengaruhi intention. Determinan selfefficacy mendominasi dalam mempengaruhi intention dibandingan keempat determinan yang lain. Hal ini juga menjawab research problem yang diajukan bahwa perceived usefulness tidak selalu mendominasi dalam mempengaruhi user acceptance.

This study was aimed to find out the relationship perceived usefulness, perceived enjoyment, external influences, interpersonal influences, self efficacy as determinant of intention to use. The model is implemented on instant messaging application. Generally findings, perceived usefulness is the dominated factor in influencing user to use an application (system), however some findings showed that the domination is prevail. Further, perceived enjoyment becomes stronger predictor compare to perceived usefulness. The object research of this study is instant messaging application over the internet (AIM, Yahoo Messenger, MiRC, ICQ, MSN Messenger). This study uses questionnaire as research instrument. The questionnaires were distributed to 100 internet-rental customer. Since it implements purposive sampling, the respondent should fulfill some criteria which are: customer of internet-rental; have an experience in interacting with instant messenger; have had been using instant messenger for at least three times. The hypothesis was analyzed with simple linear regression analysis. From the simple linear regression analysis; perceived usefulness, perceived enjoyment, external influences, interpersonal influences and self efficacy determinants are significantly influencing intention. Self-efficacy determinant dominates in influencing intention compare to other determinants. This result also corresponds to the proposed research problem that perceived usefulness does not always dominating in influencing user acceptance.

Kata Kunci : Perilaku Konsumen,Perceived Usefulness, Perceived usefulness, perceived enjoyment, external influences, interpersonal influences, self-efficacy, instant messaging application