Perilaku konsumtif remaja ditinjau dari gaya hidup Hedonis dan tipe kepribadian ekstravert introvert

FEBYANTI, Riza, Dr. Thomas Dicky Hastjarjo

2006 | Tesis | S2 Psikologi (Psikologi Industri dan Organisasi)

Penelitian ini memiliki beberapa tujuan. Pertama, mencari hubungan antara gaya hidup hedonis dan kepribadian ekstravert introvert dengan perilaku konsumtif remaja. Kedua melihat peran gaya hidup hedonis terhadap perilaku konsumtif remaja. Ketiga melihat peran kepribadian ekstravert introvert terhadap perilaku konsumtif remaja. Data penelitian dikumpulkan dengan metode pengisian skala. Alat ukur yang digunakan adalah skala perilaku konsumtif remaja, skala gaya hidup hedonis, dan skala kepribadian ekstravert introvert. Penelitian dilaksanakan di Ambarukmo Plaza, Galeria, Mal Malioboro, dan Kedai Kopi Espresso Bar, dengan jumlah subjek penelitian sebanyak 119 orang. Data dianalisis dengan menggunakan analisis regresi sederhana dan berganda, dengan bantuan porgram statistik SPSS seri 10. Hasilnya menunjukan bahw ada hubungan antara antara gaya hidup hedonis dan kepribadian ekstravert introvert dengan perilaku konsumtif remaja dengan F = 24,487 signifikansi = 0,000 (p<0,01), dengan besarnya sumbangan variabel independen terhadap dependen = 28,5%. Semua hipotesis dalam penelitian ini terbukti. Dari analisis tambahan ditemukan bahwa ada perbedaan pada perilaku konsumtif remaja berdasarkan perbedaan jenis kelamin dan perbedaan uang saku bulanan.

The objective of the study were, (a) to examine the relationship between hedonic lifestyle, extravert introvert personality and teens’s consumptive behavior, (b) to examine the influence of hedonic lifestyle on teens’s consumptive behavior, and (c) to examine the influence of extravert introvert personality on teens’s consumptive behavior. Data was collected by three scales method. The scales of teens’s concumptive behavior, hedonic lifestyle, and extravert introvert personality were used as a parameters. This study was conducted at the department stores and coffee shop in Jogjakarta, with the consument as a subject. The total number of the subjects were 119. Data were analyzed by using simple and multiple regression analysis, using SPSS 10 version statistical program as a tool. The result showed that there’s a relationship between hedonic lifestyle, and extravert introvert with teen’s consumptive behavior, F = 24, 487 and signifancy degree = 0,000 (p<0,01). 28,5% teens’s consumptive behavior was influenced by hedonic lifestyle and extravert introvert personality. All the hipotetic of this study were accepted. On additional analysis showed that there’s distinguished the degree of teens’s consumptive behavior using gender factor and the different of allowance.

Kata Kunci : Perilaku Konsumtif,Tipe Kepribadian dan Gaya Hidup, teens’s consumptive behavior, hedonic lifestyle and extravert introvert personality