The Metrosexual lifestyle differences in vanity traits, personal value system and motivation

PRAWIROHARJO, Kuswardhani, Basu Swastha Dharmmesta, Prof.Dr.,MBA

2005 | Tesis | Magister Manajemen

Tujuan dari penelitian ini adalah memberikan gambaran mengenai gaya hidup metroseksual. Penelitian terutama difokuskan pada perbedaan antara professional muda dan mahasiswa yang memiliki karakteristik metrosexual terutama pada kepribadian mereka. Terdapat empat variable pada penelitian ini antara lain metrosexual characteristics, system nilai, vanity, dan motivasi. Sistem nilai dan vanity diukur menggunakan skala Likert. Analisa menggunakan metode non parametric Mann-Whitney. Penelitian ini menggunakan 150 responden. Data diperoleh menggunakan survey kuestioner yang menanyakan persepsi mereka mengenai vanity dan system nilai. Hubungan antara motivasi responden (berkaitan dengan vanity dan system nilai) dan profesi mereka juga akan dibuktikan. Pengujian hubungan tersebut dilakukan menggunakan Chi Square. Hasil dari test Mann-Whitney berdasarkan persepsi dari responden adalah: terdapat perbedaan yang signifikan antara mahasiswa dan professional muda yang memiliki tendensi metroseksual pada aspek-aspek system nilai (relationship, fulfillment, security, self concept, hedonism values). Untuk test membandingkan vanity traits antara mahasiswa dan professional muda yang memiliki tendensi metroseksual menghasilkan perbedaan yang signifikan untuk sub trait physical concern, physical view, achievement concern dan achievement view. Untuk analisis terakhir dapat ditarik kesimpulan tidak terdapat hubungan antara profesi dari responden dengan motivasi mereka untuk menganut gaya hidup metroseksual.

The objective of this research is to give a description about metrosexual lifestyle especially the young professionals and the students. This research is focusing on their differences in values and vanity. There are four variable measures employed: metrosexual characteristics, value system, vanity traits, and motivation. The analysis of this research is using nonparametric methods, which is Mann- Whitney. Exactly 150 respondents are used in this study, by using questionnaire, they are asking how their perception on vanity traits and personal value items. Finally, the relation between respondents’ motivation (related with vanity and their personal values) and their profession is analyzed. This relation is tested using Chi Square. The result from Mann-Whitney test based on the respondents’ perceptions is: there is a significant difference between students and professionals who have metrosexual tendencies for the relationship, fulfillment, security, self concept, hedonism values and the overall personal values systems. For comparing on their perception on vanity traits the result shows that there is a significant difference between students and professionals who have metrosexual tendencies for the physical concern, physical view, achievement concern achievement view aspects and the overall vanity traits. On the last analysis, the conclusion of this test is there is no relation between respondent motivations to adopt metrosexual lifestyle with their professions. This statement could further interpret that there was no difference on personal value system which drive both respondents (professionals and students) to adopt metrosexual lifestyle.

Kata Kunci : Gaya Hidup Metroseksual, Vanity dan Sistem Nilai, Metrosexual lifestyle, vanity traits, personal value system, and motivation