Perancangan Paket Wisata Wellness di Kelurahan Ubud, Kecamatan Ubud, Kabupaten Gianyar, Provinsi Bali

FAUZAN HANIF PUTRA ZAMAN, Theresia Avila Rencidiptya Gitanati Firstantin, S.S., M.A., C.H.E.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Kelurahan Ubud memiliki banyak penyedia layanan wellness, seperti spa, studio yoga, pura, kelas kriya, dan kuliner tradisional Bali. Para penyedia tersebut masih menjual produknya secara terpisah, dan belum ada biro perjalanan wisata yang menjual paket wisata wellness dengan seluruh kegiatan di dalam batas kelurahan. Penelitian ini bertujuan mengidentifikasi komponen penyusun paket wisata wellness di Kelurahan Ubud dan merancang paket wisata wellness di wilayah tersebut. Penelitian ini memakai metode kualitatif deskriptif. Peneliti mengumpulkan data melalui observasi, wawancara, dan dokumentasi, lalu menganalisisnya dengan model interaktif Miles dan Huberman. Pada komponen dengan jumlah penyedia terbanyak, peneliti menyaring kandidat melalui kurasi digital dengan ambang rating 4,5 dan 500 ulasan. Hasil penelitian menunjukkan bahwa sembilan dari sepuluh komponen penawaran wisata wellness tersedia di Kelurahan Ubud. Komponen hot springs tidak tersedia karena kelurahan ini tidak memiliki sumber air panas alami. Peneliti memilih delapan destinasi dari 50 kandidat berdasarkan keunggulan layanan dan kecocokannya dengan kebutuhan paket. Penelitian ini menghasilkan tiga paket wisata, yaitu one day tour “Ubud Express Rejuvenation” seharga Rp1.760.000, two days one night “Ubud Cultural Balance” seharga Rp4.890.000, dan three days two nights “Ubud Deep Wellness Journey” seharga Rp7.800.000 per peserta untuk rombongan empat orang. Kangen Bali Tour & Travel akan menjalankan ketiga paket tersebut.

Ubud Urban Village has many wellness providers, such as spas, yoga studios, temples, craft classes, and traditional Balinese cuisine. These providers still sell their products separately, and no travel agency sells a wellness tour package with all activities inside the village boundary. This study aims to identify the components of a wellness tour package in Ubud Urban Village and to design wellness tour packages in the area. This study used a descriptive qualitative method. The researcher collected data through observation, interviews, and documentation, then analyzed the data with the Miles and Huberman interactive model. For the components with the largest number of providers, the researcher filtered candidates through digital curation with a threshold of a 4.5 rating and 500 reviews. The results show that nine of the ten wellness tourism offer components are available in Ubud Urban Village. Hot springs are not available because the village has no natural hot spring. The researcher selected eight destinations from 50 candidates based on their service strengths and their fit with the package needs. This study produced three tour packages: the one day tour “Ubud Express Rejuvenation” priced at IDR 1,760,000, the two days one night “Ubud Cultural Balance” priced at IDR 4,890,000, and the three days two nights “Ubud Deep Wellness Journey” priced at IDR 7,800,000 per participant for a group of four. Kangen Bali Tour & Travel will operate the three packages.

Kata Kunci : Sistem Penawaran, Kurasi Digital, Itinerary, Cost Plus Pricing, Ready Made Tour, Offer System, Digital Curation