Perancangan Paket Wisata Batik Kayu di Desa Wisata Putat Kabupaten Gunungkidul

Nisrina Aulia, Dr. Rina Widiastuti, S.S., M.A., H.T.S., C.H.E.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Desa Wisata Putat terletak di Kabupaten Gunungkidul dengan potensi unggulan kerajinan batik kayu. Potensi tersebut lahir dari ritual tahunan tari panji dengan filosofi berupa ungkapan rasa syukur atas keberlimpahan hasil bumi. Namun, potensi batik kayu belum dikelola secara maksimal sehingga belum mampu bersaing dengan desa wisata lain. Penelitian ini bertujuan untuk mengidentifikasi komponen-komponen wisata dan merancang paket wisata batik kayu di Desa Wisata Putat. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Wisata Putat memiliki daya tarik wisata berupa batik kayu yang sudah dikembangkan dengan berbagai media dan tari topeng panji sebagai filosofis. Selain berbagai daya tarik wisata tersebut, peneliti juga mengidentifikasi komponen wisata pendukung seperti transportasi, akomodasi, rumah makan, souvenir dan biro wisata. Berdasarkan hasil identifikasi tersebut, maka dirancang produk paket wisata One Day Tour bertajuk “Jejak Kreasi Batik Kayu Desa Wisata Putat” yang dilengkapi dengan itinerary, quotation dan desain poster sebagai alat promosi di media sosial. Paket wisata yang dirancang diharapkan dapat mengintegrasikan seluruh komponen wisata serta menjadi paket wisata alternatif untuk pengelola Desa Wisata Putat. 

Putat Tourism Village, located in Gunungkidul Regency, is renowned for its wooden batik craftsmanship as its primary tourism asset. This craft originated from the annual Panji mask dance ritual, in which wooden masks were traditionally carved as ceremonial objects to express gratitude for the land's abundant harvest; over time, this mask-making tradition evolved into the wooden batik industry that now defines the village. Despite this rich cultural foundation, the wooden batik sector has not been managed optimally, leaving Putat Tourism Village unable to compete effectively with other tourism villages. This study therefore aims to identify the village's tourism potential and design a wooden batik-themed tour package. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The findings show that Putat Tourism Village's main attractions are its wooden batik products now developed across various media and the Panji mask dance, which remains the cultural and philosophical foundation underlying the craft. In addition to these primary attractions, the study identified supporting tourism components, including transportation, accommodation, dining facilities, souvenir outlets, and travel agencies. Based on these findings, a one-day tour package titled "Tracing the Wooden Batik Creations of Putat Tourism Village" was developed, complete with an itinerary, price quotation, and poster design for social media promotion. This package is expected to integrate all tourism components, enhance the value of the tourism product, and serve as a viable alternative offering for the management of Putat Tourism Village.

Kata Kunci : Desa Wisata Putat, Batik Kayu, Paket Wisata, Komponen-Komponen Wisata, Tari Topeng Panji, Gunungkidul