Faktor-Faktor yang Memengaruhi Partisipasi Petani dalam Pasar Lelang Cabai di Kecamatan Dukun Kabupaten Magelang

Cahya Arindrasari, Prof. Dr. Jamhari, S.P., M.P. ; Arini Wahyu Utami, S.P., M.Sc., Ph.D.

2026 | Skripsi | SOS.EK. PERTANIAN (AGROBISNIS)

Partisipasi petani dalam pasar lelang cabai "Ayem Tentrem" di Kecamatan Dukun, Kabupaten Magelang, masih rendah dan jumlah partisipannya menurun meskipun fasilitas sudah memadai. Penelitian ini bertujuan menganalisis pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku terhadap niat, serta pengaruh niat dan persepsi kontrol perilaku terhadap perilaku partisipasi petani cabai rawit, dengan Theory of Planned Behavior. Lokasi ditentukan secara purposive, dan data primer dikumpulkan melalui kuesioner dari 43 petani yang dipilih secara acak. Data dianalisis dengan regresi linier berganda (OLS) dan 2SLS menggunakan Stata 17. Hasil penelitian menunjukkan bahwa sikap berpengaruh positif signifikan terhadap niat, norma subjektif berpengaruh negatif terhadap niat, dan persepsi kontrol perilaku tidak berpengaruh terhadap niat. Niat berpengaruh positif signifikan terhadap perilaku partisipasi, sedangkan persepsi kontrol perilaku tidak berpengaruh. Pengurus pasar lelang disarankan menyesuaikan jadwal lelang dengan waktu panen dan menghindari penundaan pembayaran, sedangkan penyuluh dan ketua kelompok tani perlu aktif mensosialisasikan dan mencontohkan partisipasi.

Farmer participation in the "Ayem Tentrem" chili auction market in Dukun Sub-district, Magelang Regency, remains low and the number of participants has declined despite adequate facilities. This study analyzes the effects of attitude, subjective norm, and perceived behavioral control on intention, and the effects of intention and perceived behavioral control on participation behavior among cayenne pepper farmers, using the Theory of Planned Behavior. The research location was chosen purposively, and primary data were collected through questionnaires from 43 randomly selected farmers. The data were analyzed using multiple linear regression (OLS) and 2SLS in Stata 17. The results show that attitude has a significant positive effect on intention, subjective norm has a negative effect on intention, and perceived behavioral control has no effect on intention. Intention has a significant positive effect on participation behavior, while perceived behavioral control has no effect. It is recommended that the auction market management align auction schedules with harvest times and avoid payment delays, and that extension officers and farmer group leaders actively promote and model participation.

Kata Kunci : perilaku partisipasi, Theory of Planned Behavior, niat, pasar lelang, cabai rawit