Perancangan Paket Agrowisata di Field Research Center Universitas Gadjah Mada, Wates, Kulon Progo, D.I Yogyakarata

Amelia Rahmawati Nurjeni, Anik Nuryani, S.S., M.Sc.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Field Research Center (FRC) Universitas Gadjah Mada yang berlokasi di Kapanewon Wates, Kabupaten Kulon Progo, memiliki potensi untuk dikembangkan sebagai destinasi agrowisata melalui integrasi kegiatan pertanian, pengolahan hasil pertanian, pengolahan hasil peternakan, dan teknologi. Namun, hingga saat ini FRC UGM belum memiliki paket agrowisata yang terstruktur dan siap dipasarkan kepada wisatawan. Tujuan penelitian ini adalah mengidentifikasi komponen penyusun paket wisata serta merancang paket agrowisata di FRC UGM. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa FRC UGM memiliki potensi daya tarik wisata berupa tur greenhouse melon, aktivitas petik melon, workshop moulding cokelat di CoE Cocoa, serta workshop pembuatan susu UHT di CoE Dairy. Berdasarkan hasil identifikasi tersebut, penelitian menghasilkan dua paket wisata bertajuk Half Day Tour FRC Agro Experience dan Full Day Tour FRC Agro Experience yang ditujukan bagi masyarakat umum yang memiliki minat khusus terhadap agrowisata. Kedua paket dirancang untuk jumlah wisatawan 10–15 orang, dengan harga jual Rp300.000 per orang untuk half day tour dan Rp511.000 per orang untuk full day tour. Paket wisata yang dirancang mencakup tour itinerary, transportasi, konsumsi, perhitungan biaya serta media promosi berupa poster. Hasil perancangan diharapkan dapat menjadi acuan bagi FRC UGM dalam mengembangkan produk wisata serta mendukung pemasaran paket melalui kerja sama dengan biro perjalanan wisata.

Field Research Center (FRC) Universitas Gadjah Mada, located in Kapanewon Wates, Kulon Progo Regency, has the potential to be developed as an agrotourism destination through the integration of agricultural activities, agricultural product processing, livestock product processing, and technology. However, FRC UGM does not yet have a structured agrotourism package that is ready to be marketed to tourists. This study aims to identify the components of a tour package and design an agrotourism package at FRC UGM. The study used a descriptive qualitative method, with data collected through observation, interviews, documentation, and literature review. The results show that FRC UGM has tourism attractions including a melon greenhouse tour, melon-picking activity, chocolate moulding workshop at CoE Cocoa, and UHT milk-making workshop at CoE Dairy. Based on these findings, the study produces two tour packages, namely Half Day Tour FRC Agro Experience and Full Day Tour FRC Agro Experience, targeting the general public with a special interest in agrotourism. Both packages are designed for groups of 10–15 tourists, with a selling price of IDR 300,000 per person for the Half Day Tour and IDR 511,000 per person for the Full Day Tour. The tour packages include a tour itinerary, transportation, meals and snacks, cost and selling price calculations, and promotional materials in the form of a poster. The resulting packages are expected to serve as a reference for FRC UGM in developing tourism products and support package marketing through collaboration with travel agencies.

Kata Kunci : greenhouse melon, smart farming, ready made tour, komponen paket wisata