Perancangan Paket Agrowisata "Days as a Farmer" di Desa Karyawangi, Kecamatan Parongpong, Kabupaten Bandung Barat

Fanny Rahma Putri, Dr. Nuryuda Irdana, S.P., M.M., H.T.S., C.H.E.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Kabupaten Bandung Barat merupakan salah satu daerah tujuan wisata di Jawa Barat yang didukung oleh tingginya kunjungan wisatawan serta beragam potensi wisata. Kondisi tersebut membuka peluang pengembangan produk wisata berbasis pengalaman. Salah satu wilayah yang memiliki potensi tersebut adalah Desa Karyawangi yang memiliki komoditas pertanian berupa perkebunan teh, tanaman hias, dan sayuran, serta didukung panorama alam, aksesibilitas yang baik, dan keterlibatan masyarakat. Namun, potensi tersebut belum dikemas dalam bentuk paket agrowisata yang terstruktur sehingga belum mampu memberikan pengalaman bertani yang terpadu bagi wisatawan. Penelitian berjudul Perancangan Paket Agrowisata “Days as a Farmer” di Desa Karyawangi, Kecamatan Parongpong, Kabupaten Bandung Barat bertujuan mengidentifikasi komponen penyusun paket agrowisata dan merancang paket agrowisata. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara semi terstruktur, dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Karyawangi memiliki komponen wisata yang mendukung penyelenggaraan paket agrowisata, meliputi transportasi, akomodasi, restoran, atraksi wisata, serta fasilitas pendukung lainnya. Berdasarkan hasil identifikasi tersebut dirancang dua paket wisata, yaitu One Day Tour dan 2 Days 1 Night yang menawarkan pengalaman bertani melalui aktivitas menanam, memanen sayuran, memanen dan mengolah bunga mawar, memetik teh, menikmati kawasan Kebun Teh Sukawana, memancing, serta berinteraksi dengan masyarakat lokal. Harga paket One Day Tour berkisar Rp405.000–Rp605.000 per orang dan paket 2 Days 1 Night berkisar Rp880.000–Rp1.390.000 per orang dengan pilihan minimal 4, 6, dan 12 peserta. Setiap paket dilengkapi itinerary, perhitungan biaya, dan poster sehingga siap diimplementasikan sebagai produk wisata serta dapat menjadi acuan pengembangan agrowisata di Desa Karyawangi.

  West Bandung Regency is one of the leading tourist destinations in West Java, supported by high tourist visitation and diverse tourism resources. This condition provides opportunities for the development of experience-based tourism products. One area with such potential is Karyawangi Village, which has agricultural commodities such as tea plantations, ornamental plants, and vegetables, supported by natural scenery, good accessibility, and community involvement. However, these resources have not yet been developed into a structured agrotourism package that provides an integrated farming experience for visitors. This study, entitled Design of the “Days as a Farmer” Agrotourism Package in Karyawangi Village, Parongpong Subdistrict, West Bandung Regency, aims to identify the components of an agrotourism package and develop the “Days as a Farmer” agrotourism package. A qualitative descriptive method was employed, with data collected through observation, semi-structured interviews, and documentation. The findings indicate that Karyawangi Village possesses tourism components that support the development of agrotourism packages, including transportation, accommodation, restaurants, tourist attractions, and supporting facilities. Based on these findings, two tour packages were designed: a One Day Tour and a 2 Days 1 Night package. The packages offer hands-on farming experiences through activities such as planting, harvesting vegetables, harvesting and processing roses, tea picking, fishing, enjoying the Sukawana Tea Plantation area, and interacting with local communities. The One Day Tour package is priced between IDR 405,000 and IDR 605,000 per person, while the 2 Days 1 Night package ranges from IDR 880,000 to IDR 1,390,000 per person, with minimum group sizes of 4, 6, and 12 participants. Each package includes an itinerary, cost calculation, and promotional poster, making it ready for implementation as a tourism product and serving as a reference for agrotourism development in Karyawangi Village.

Kata Kunci : Agrowisata, Paket Wisata, Days as a Farmer, Desa Karyawangi, Kabupaten Bandung Barat