Analisis Resepsi Audiens Tuli terhadap Penggunaan Bahasa Isyarat pada Konten Cover Lagu "Jumbo" di TikTok

Diah Fitrianti, Dr. Wisnu Martha Adiputra, S.I.P., M.Si.

2026 | Tesis | S2 Ilmu Komunikasi

Tren cover lagu menggunakan bahasa isyarat di TikTok memunculkan fenomena budaya populer baru. Namun, praktik yang didominasi kreator Dengar ini kerap mengabaikan struktur linguistik dan sekadar mengejar estetika visual. Kondisi ini memicu keresahan terkait akurasi dan potensi misinformasi. Penelitian ini bertujuan menganalisis pemaknaan audiens Tuli terhadap akurasi bahasa isyarat (SIBI/BISINDO), mengidentifikasi proses konstruksi makna, serta menjelaskan kaitan pengalaman bermedia terhadap pembentukan identitas dan taktik resistensi mereka. Penelitian kualitatif ini berpijak pada paradigma interpretatif dengan tradisi Analisis Resepsi Audiens (Sonia Livingstone). Pengumpulan data dilakukan melalui wawancara mendalam semi-terstruktur terhadap enam orang dewasa Tuli pengguna BISINDO yang dipilih secara purposive. Hasil penelitian menunjukkan audiens Tuli menilai praktik kreator Dengar sekadar tayangan mengejar tren (FOMO) dan mengutamakan tampilan visual semata, bukan sebagai wujud inklusivitas. Ketidakakuratan terlihat jelas dari pengabaian ekspresi wajah serta penggunaan SIBI yang kaku, dan padat. Hal ini bertentangan dengan budaya komunikasi organik Tuli yang lebih nyaman menggunakan BISINDO. Sebagai audiens aktif, kelompok Tuli menunjukkan perlawanan nyata, mulai dari sengaja melewati (skip) video, memberikan teguran privat, hingga koreksi di ruang publik. Kesimpulannya, upaya inklusivitas di media digital menuntut praktik kolaborasi produksi (co-production) bersama teman Tuli agar konten akurat dan saling menghargai.

The trend of sign language song covers on TikTok has emerged as a new popular culture phenomenon. However, this practice, dominated by Hearing creators, often ignores linguistic structures and merely pursues visual aesthetics. This condition triggers concerns regarding accuracy and potential misinformation. This study aims to analyze the Deaf audience's meaning-making regarding sign language accuracy (SIBI/BISINDO), identify the meaning construction process, and explain the relationship between media experience, identity formation, and their resistance tactics. This qualitative research is based on an interpretative paradigm using the Audience Reception Analysis tradition (Sonia Livingstone). Data were collected through semi-structured in-depth interviews with six Deaf adults who use BISINDO, selected purposively. The results indicate that Deaf audiences perceive the practices of Hearing creators merely as trend-chasing content (FOMO) prioritizing visual aesthetics, rather than a genuine form of inclusivity. Inaccuracies are evident in the omission of facial expressions and the use of SIBI, which is considered rigid and overly dense. This contradicts the organic communication culture of the Deaf community, who are more comfortable using BISINDO. As active audiences, the Deaf community demonstrates concrete resistance, ranging from intentionally skipping videos and issuing private warnings, to making public corrections. In conclusion, inclusivity efforts in digital media demand co-production practices with the Deaf community to ensure accurate and mutually respectful content.

Kata Kunci : Analisis Resepsi, Audiens Tuli, Bahasa Isyarat, TikTok, Co-Production, Reception Analysis, Deaf Audience, Sign Language.