FORMULASI VISI, MISI DAN SASARAN STRATEGIS CV IWAN ABADI NUSANTARA TAHUN 2026-2035

Astu Graito, Dr. Rangga Almahendra, S.T., M.M.,

2026 | Tesis | S2 MANAJEMEN (MM) JAKARTA

Penelitian ini bertujuan untuk memformulasikan visi, misi, sasaran strategis, key initiatives, dan Key Performance Indicators (KPI) pada CV Iwan Abadi Nusantara, perusahaan yang bergerak di bidang repacking minyak goreng sawit. Meskipun perusahaan menunjukkan pertumbuhan yang pesat sejak berdiri pada tahun 2023 melalui peningkatan kapasitas produksi dan pembukaan fasilitas produksi kedua pada tahun 2025, perusahaan belum memiliki fondasi manajemen strategis yang terdokumentasi secara formal. Penelitian ini dilakukan untuk menghasilkan arah strategis yang mampu menjadi pedoman pengembangan perusahaan secara sistematis dan berkelanjutan selama periode 2026–2035.

Penelitian menggunakan pendekatan kualitatif dengan paradigma interpretatif dan desain studi kasus. Data dikumpulkan melalui wawancara mendalam (in-depth interview) dengan lima narasumber yang terdiri atas Direktur Utama, Direktur Operasional, Direktur Keuangan, Manajer SDM dan Administrasi, serta Manajer Penjualan, kemudian divalidasi melalui Focus Group Discussion (FGD). Analisis data dilakukan secara bertahap menggunakan kerangka PESTEL untuk menganalisis lingkungan eksternal, Resource-Based View (RBV) dan VRIO untuk menganalisis lingkungan internal, dan TOWS Matrix untuk menghasilkan alternatif strategi, serta Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas strategi. Proses formulasi visi dan misi menggunakan Vision Framework serta Ashridge Mission Model, kemudian diterjemahkan ke dalam Strategy Map, One-Page Strategic Plan, Strategic Plan and Milestone 2026–2035, dan Corporate KPI Dashboard sebagai perangkat implementasi strategi. 

Hasil penelitian menunjukkan bahwa CV Iwan Abadi Nusantara memiliki kekuatan utama berupa hubungan kemitraan yang baik dengan pemasok, fleksibilitas operasional, serta kemampuan memenuhi kebutuhan pelanggan secara cepat. Namun demikian, perusahaan masih menghadapi tantangan berupa belum terbangunnya sistem manajemen strategis yang terintegrasi, belum adanya visi, misi, sasaran strategis, serta indikator kinerja yang terdokumentasi secara formal. Penelitian ini menghasilkan rumusan visi, misi, sasaran strategis, key initiatives, dan KPI yang terintegrasi sebagai pedoman pengembangan perusahaan selama periode 2026–2035. Hasil tersebut diharapkan mampu meningkatkan efektivitas pengambilan keputusan, menyelaraskan seluruh fungsi organisasi, memperkuat daya saing perusahaan, serta mendukung pertumbuhan bisnis yang berkelanjutan.

This research aims to formulate the vision, mission, strategic objectives, key initiatives, and Key Performance Indicators (KPIs) of CV Iwan Abadi Nusantara, a company engaged in the repacking of palm cooking oil. Although the company has shown rapid growth since its establishment in 2023 through increased production capacity and the opening of a second production facility in 2025, it has not yet possessed a formally documented strategic management foundation. This research was conducted to produce a strategic direction capable of serving as a guideline for the company's systematic and sustainable development during the 2026–2035 period.

The research employs a qualitative approach with an interpretive paradigm and a case study design. Data were collected through in-depth interviews with five informants, consisting of the President Director, Operations Director, Finance Director, HR and Administration Manager, and Sales Manager, and were subsequently validated through a Focus Group Discussion (FGD). Data analysis was conducted in stages using the PESTEL framework to analyze the external environment, the Resource-Based View (RBV) and VRIO to analyze the internal environment, and TOWS Matrix to generate strategic alternatives, and the Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The vision and mission formulation process used the Vision Framework and the Ashridge Mission Model, which were then translated into a Strategy Map, One-Page Strategic Plan, Strategic Plan and Milestone 2026–2035, and Corporate KPI Dashboard as strategy implementation tools.

 The research results show that CV Iwan Abadi Nusantara's main strengths lie in its good partnership relationships with suppliers, operational flexibility, and its ability to fulfill customer needs quickly. Nevertheless, the company still faces challenges in the form of an integrated strategic management system that has not yet been established, and the absence of a formally documented vision, mission, strategic objectives, and performance indicators. This research produces an integrated formulation of vision, mission, strategic objectives, key initiatives, and KPIs to serve as a guideline for the company's development during the 2026–2035 period. These results are expected to improve the effectiveness of decision-making, align all organizational functions, strengthen the company's competitiveness, and support sustainable business growth.

Kata Kunci : Formulasi strategi, visi, misi, sasaran strategis, PESTEL, RBV, VRIO, TOWS Matrix, QSPM, Strategy Map, Corporate KPI Dashboard.