Perancangan Paket Wisata Kopi Berbasis Experiential Learning Di Si Mbah Coffee Temanggung Jawa Tengah

Rencsa Ayu Sea Fuhaidah, Dr. Pitaya, S.E.T., M.Sc., H.T.S., C.H.E.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Kabupaten Temanggung merupakan salah satu daerah penghasil kopi di Jawa tengah yang memiliki karakteristik cita rasa khas dan berpotensi untuk dikembangkan sebagai daya tarik wisata. Salah satu pelaku usaha pengolahan kopi yang aktif di Kabupaten Temanggung adalah Si Mbah Coffee, yang berperan sebagai processor dan roaster kopi, yang menerapkan berbagai teknik pascapanen seperti full wash, natural, honey, dan wine. Aktivitas pengolahan tersebut menarik minat wisatawan untuk mengamati dan mempelajari secara langsung proses pengolahan kopi Temanggung. Namun, kunjungan wisatawan yang terjadi selama ini masih belum dikemas dalam sebuah paket wisata yang terstruktur, serta kegiatan edukasi yang diberikan belum dirancang dengan pendekatan experiential learning sehingga keterlibatan wisatawan belum maksimal. Oleh karena itu penelitian ini bertujuan untuk mengidentifikasi komponen paket wisata yang mencakup daya tarik wisata, transportasi, akomodasi, meals, souvenir, dan biro perjalanan wisata, serta merancang paket wisata kopi berbasis experiential learning di Si Mbah Coffee Temanggung Jawa Tengah. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Pengumpulan data dilakukan dengan observasi nonpartisipatif, wawancara semi terstruktur, serta dokumentasi. Hasil penelitian ini berupa rancangan paket wisata kopi berbasis experiential learning. Terdapat dua pilihan paket wisata yang dihasilkan yaitu, halfday tour “Merangkai Aroma Kopi” oneday tour “Warisan Rasa Kopi Si Mbah”. Paket wisata tersebut dirancang dengan melibatkan wisatawan secara langsung dalam setiap rangkaian kegiatan sehingga mampu menciptakan pengalaman belajar yang bermakna melalui aktivitas wisata kopi. Perancangan paket wisata ini diharapkan dapat menjadi upaya untuk meningkatkan nilai usaha serta memperkenalkan kopi Temanggung secara lebih luas kepada wisatawan.

Temanggung Regency is one of the coffee producing regions in Central Java that possesses distinctive coffee characteristics and has the potential to be developed as a tourism attraction. One of the active coffee processing businesses in Temanggung Regency is Si Mbah Coffee, which operates as a coffee processor dan roaster, applying various post-harvest processing methods such as full wash, natural, honey, and wine processes. These processing acvities have attracted touris who are interested in observing and learning directly about the coffee processing practices of Temanggung Coffee. However, tourist visits have not yet been organized into a structured tourism package, and educational activities provided have not been designed using an experiential learning approach, resulting in inlimited tourist involvement. Therefore, this study aims to identify the components of tourism package, including tourist attractions, transportation, accomodation, meals, souvenirs, and travel agencies, as well as to design an experiential learning-based coffee tourism package at Si Mbah Coffee Temanggung Central Jawa. This research employed a descriptive qualitative method. Data was collection through non-participant observation, semi-structured interviews, and documentation. The result of this study is the design of an experiential learning-based coffee tourism package. Two package options were developed consisting of a halfday tour “The Art of Coffee Aroma”and an oneday tour “Si Mbah Coffee Heritage”. These tourism packages were designed to actively involve tourists in every stage of the activities, thereby creasting meaningful learning experiences through coffee tourism activities. The development of these tourism packages is expected to enhance the business value of Si Mbah Coffee and promote Temanggung coffee to a wider range of tourists.Temanggung Regency is one of the coffee producing regions in Central Java that possesses distinctive coffee characteristics and has the potential to be developed as a tourism attraction. One of the active coffee processing businesses in Temanggung Regency is Si Mbah Coffee, which operates as a coffee processor dan roaster, applying various post-harvest processing methods such as full wash, natural, honey, and wine processes. These processing acvities have attracted touris who are interested in observing and learning directly about the coffee processing practices of Temanggung Coffee. However, tourist visits have not yet been organized into a structured tourism package, and educational activities provided have not been designed using an experiential learning approach, resulting in inlimited tourist involvement. Therefore, this study aims to identify the components of tourism package, including tourist attractions, transportation, accomodation, meals, souvenirs, and travel agencies, as well as to design an experiential learning-based coffee tourism package at Si Mbah Coffee Temanggung Central Jawa. This research employed a descriptive qualitative method. Data was collection through non-participant observation, semi-structured interviews, and documentation. The result of this study is the design of an experiential learning-based coffee tourism package. Two package options were developed consisting of a halfday tour “The Art of Coffee Aroma”and an oneday tour “Si Mbah Coffee Heritage”. These tourism packages were designed to actively involve tourists in every stage of the activities, thereby creasting meaningful learning experiences through coffee tourism activities. The development of these tourism packages is expected to enhance the business value of Si Mbah Coffee and promote Temanggung coffee to a wider range of tourists.

Kata Kunci : Kata Kunci: wisata kopi; paket wisata; experiential learning; pascapanen kopi, roasting kopi/Keyword: coffee tourism; tour package; experiential learning; coffee post-harvest processing; coffee roasting.