MOTIVASI DAN PERILAKU BERMEDIA GEN Z PADA PROGRAM MEET NITE LIVE: USES AND GRATIFICATION DAN MEDIA REPERTOIRE

Friska Marthin Austin Liu, Dr. Mufti Nurlatifah, S.I.P., M.A.

2026 | Skripsi | Ilmu Komunikasi

Generasi Z tumbuh dalam ekosistem digital dengan perilaku bermedia yang cepat, visual, dan lintas platfrom. Program Meet Nite Live Metro TV, yang didistribusikan secara multiplatform, menjadi konteks relevan untuk mengamati motivasi dan kebiasaan bermedia Generasi Z dalam mengakses Meet Nite Live melalui pendekatan teori Uses and gratification dan Media Repertoire. Penelitian menggunakan pendekatan kuantitatif dengan metode survei deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 280 responden Generasi Z dengan teknik purposive sampling dan dianalisis secara deskriptif. Hasil penelitian menunjukkan hipertekstualitas menjadi dimensi motivasi tertinggi (66,8%), diikuti asinkronisitas (65,7%) dan demassifikasi (63,6%), sementara interaktivitas mayoritas berada di kategori sedang (51,4%). Dari sisi perilaku bermedia, mayoritas responden hanya mengakses Meet Nite Live melalui satu platform (60,4%), dengan TikTok sebagai platfrom paling rutin diakses (57,9%), diikuti YouTube (49,3%), Instagram (32,1%), televisi (17,5%), dan X (5,0%). Temuan ini menunjukkan Generasi Z cenderung membangun repertoire yang terkonsentrasi pada satu atau dua platfrom utama, dipengarui faktor posisional seperti usia dan jenis kelamin. 

Generation Z has grown up in a digital ecosystem marked by fast-paced, visual, and cross-platfrom media behavior. Meet Nite Live, a Metro TV program distributed across multiple platforms, offers a relevant context for observing Generation Z's media motivations and habits. This study aims to describe the motivations and media behavior of Generation Z in accessing Meet Nite Live using the Uses and Gratification theory and the Media Repertoire approach. A quantitative approach with a descriptive survey method was used. Data were collected through questionnaires distributes to 280 Generation Z respondents using purposive sampling and analyzed descriptively. The findings show at hypertextuality was the highest-rated motivational dimension (66.8%), followed by asynchronicity (65,7%) and demassification (63,6%), while most respondents rated interactivity as moderate (51,4%). Regarding media behavioer, most respondents accessed Meet Nite Live through only one platfrom (60,4%), with TikTok as the most routinely used (57,9%), followed by YouTube (49,3%), Instagram (32,1%), television (17,5%), and X (5,0%). These findings indicate that Generation Z tends to build a media repertoire concentrated on one or two main platforms, shaped by positional factors such as age and gender. 

Kata Kunci : Generasi Z, Motivasi Bermedia, Perilaku Bermedia, Uses and Gratification, Media Repertoire.