Perancangan Paket Wisata Live In Berbasis Wisata Pedesaan di Desa Wisata Gamplong, Kabupaten Sleman, Daerah Istimewa Yogyakarta

Illona Indrasta Parahita, Dr. Rina Widiastuti, S.S., M.A., H.T.S., C.H.E.

2026 | Tugas Akhir | D4 Bisnis Perjalanan Wisata

Wisata live in memberikan pengalaman bagi wisatawan untuk tinggal bersama masyarakat lokal dan mengikuti aktivitas sehari-hari kehidupan desa secara langsung. Desa Wisata Gamplong menjadi salah satu desa wisata mandiri di Kabupaten Sleman yang dikenal sebagai sentra kerajinan tenun menggunakan Alat Tenun Bukan Mesin. Namun, rendahnya minat wisatawan untuk menginap di homestay berdampak pada menurunnya pendapatan masyarakat dari sektor akomodasi, padahal fasilitas ini merupakan salah satu sumber ekonomi potensial bagi penduduk lokal sehingga diperlukan upaya peningkatan lama tinggal wisatawan di Desa Wisata Gamplong. Penelitian ini bertujuan untuk mengidentifikasi komponen paket wisata mencakup daya tarik wisata, transportasi, akomodasi, rumah makan, souvenir, biro perjalanan wisata, serta merancang paket wisata live in berbasis wisata pedesaan di Desa Wisata Gamplong, Kabupaten Sleman. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara semiterstruktur, dan dokumentasi. Hasil penelitian menunjukkan bahwa terdapat beberapa daya tarik wisata, berupa tenun, kerajinan anyam, kerajinan pasir, bersepeda, Studio Alam Gamplong, workshop jamu tradisional, dan kuliner lokal. Moda transportasi yang tersedia meliputi Trans Jogja, angkutan sewa khusus, bus pariwisata, dan mobil MPV. Fasilitas akomodasi mencakup homestay Rumah Oglek, Rumah Yanto, Rumah Sriti, Rumah Giono, dan Rumah Ragil Jaya serta ketersediaan rumah makan di Gudeg Luweng Kayu, Pawon Mbah Mar, Kopi Gamplong, dan UMKM Citra Bugar. Souvenir khas Desa Wisata Gamplong dapat ditemukan di unit usaha Ragil Jaya Craft, Gion Handicraft, Sriti Production, Oglek Craft, dan Lovely Craft. Selain itu, terdapat beberapa biro perjalanan wisata yang melayani paket wisata Gamplong meliputi Wit Gedhang Consulturement (WGC), Tour de Jogja, dan Happy Tour. Hasil penelitian ini adalah paket wisata live in berbasis wisata pedesaan dengan tema “2D1N Gamplong Local Life Getaway” yang bertujuan untuk meningkatkan lama tinggal wisatawan serta memberikan pengalaman menginap dan berinteraksi langsung dengan masyarakat lokal guna mengoptimalkan potensi wisata Desa Wisata Gamplong.

Live-in tourism offers travelers the experience of staying with local communities and participating firsthand in the daily activities of village life. Gamplong Tourism Village is one of the independent tourism villages in Sleman Regency known as a center for hand-woven textiles produced using non-mechanized looms. However, low tourist interest in staying at homestays has led to a decline in community income from the accommodation sector, even though this facility is a potential economic source for local residents; therefore, efforts are needed to increase the length of stay for tourists in Gamplong Tourism Village. This study aims to identify the components of tourism packages—including tourist attractions, transportation, accommodation, restaurants, souvenirs, and travel agencies—as well as to design a rural tourism-based “live-in” package in Gamplong Tourism Village, Sleman Regency. The research method used is descriptive qualitative research, with data collection techniques including observation, semi-structured interviews, and documentation. The results of the study indicate that there are several tourist attractions, including weaving, basketry, sand crafts, cycling, the Gamplong Nature Studio, traditional herbal medicine workshops, and local cuisine. Available modes of transportation include Trans Jogja, private hire vehicles, tour buses, and MPVs. Accommodation options include the homestays Rumah Oglek, Rumah Yanto, Rumah Sriti, Rumah Giono, and Rumah Ragil Jaya, as well as restaurants such as Gudeg Luweng Kayu, Pawon Mbah Mar, Kopi Gamplong, and UMKM Citra Bugar. Souvenirs unique to Gamplong Tourism Village can be found at Ragil Jaya Craft, Gion Handicraft, Sriti Production, Oglek Craft, and Lovely Craft. Additionally, there are several travel agencies offering Gamplong tour packages, including Wit Gedhang Consulturement (WGC), Tour de Jogja, and Happy Tour. The result of this research is a rural tourism-based “live-in” tour package themed “2D1N Gamplong Local Life Getaway,” which aims to increase the length of tourists’ stays and provide an experience of staying overnight and interacting directly with the local community to optimize the tourism potential of Gamplong Tourism Village.

Kata Kunci : live in, wisata pedesaan, paket wisata, Desa Wisata Gamplong