PERUMUSAN ROADMAP PENGEMBANGAN PARIWISATA DI GILI TRAWANGAN DARI MASS TOURISM KE QUALITY TOURISM

Faozan Zamhari, Dr. Nunuk Dwi Retnandari, M.Si

2026 | Tesis | S2 Administrasi Publik

Penelitian ini bertujuan merumuskan roadmap pengembangan pariwisata di Gili Trawangan dari mass tourism menuju quality tourism yang berkelanjutan. Gili Trawangan sebagai destinasi wisata unggulan di Kabupaten Lombok Utara juga merupakan kawasan konservasi Taman Wisata Perairan (TWP) Gili Matra yang mengalami tekanan akibat tingginya kunjungan wisatawan. Permasalahan utama meliputi overcrowding, degradasi lingkungan, keterbatasan infrastruktur, dan tata kelola yang belum optimal. Penelitian ini menggunakan pendekatan kualitatif dengan metode Participatory Rural Appraisal (PRA). Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, Focus Group Discussion (FGD), dan studi dokumentasi. Analisis data dilakukan secara partisipatif melalui social mapping, problem tree analysis dengan pendekatan system thinking, matrix ranking, dan triangulasi data untuk mengidentifikasi isu strategis serta menentukan prioritas intervensi dalam pengembangan pariwisata.

Hasil penelitian mengidentifikasi tiga intervensi permasalahan utama yaitu pengendalian overcrowding, penguatan infrastruktur dan kapasitas perlindungan lingkungan, serta harmonisasi tata kelola konservasi dengan hukum adat (awig-awig). Penelitian ini menghasilkan roadmap pengembangan dengan visi “Gili Trawangan Bersih, Aman, Nyaman, dan Dirindukan” yang dibangun melalui tiga pilar quality tourism yaitu quality of experience, quality of life, dan quality of profit. Implementasi roadmap dibagi ke dalam empat fase transformasi, yaitu sinkronisasi kebijakan, intervensi infrastruktur kritis, pemulihan ekologi dan ekonomi lokal, serta reposisi branding destinasi.

Penelitian ini merekomendasikan penguatan political will pemerintah, peningkatan keterlibatan masyarakat lokal, serta penerapan investasi berbasis green economy guna mendukung keberhasilan transisi menuju pariwisata berkelanjutan di Gili Trawangan

This study aims to formulate a tourism development roadmap for Gili Trawangan in transitioning from mass tourism to sustainable quality tourism. As one of the leading tourism destinations in North Lombok Regency, Gili Trawangan is also part of the Gili Matra Marine Tourism Park conservation area, which has experienced increasing pressure due to the high number of tourist arrivals. The main issues include overcrowding, environmental degradation, limited infrastructure, and suboptimal governance. This research employed a qualitative approach using the Participatory Rural Appraisal (PRA) method. Data were collected through in-depth interviews, participatory observation, Focus Group Discussions (FGD), and documentation studies. Data analysis was conducted participatively through social mapping, problem tree analysis using a systems thinking approach, matrix ranking, and data triangulation to identify strategic issues and determine intervention priorities in tourism development.

The findings identified three main intervention priorities: overcrowding control, strengthening infrastructure and environmental protection capacity, and harmonizing conservation governance with customary law (awig-awig). This study produced a development roadmap with the vision of “Clean, Safe, Comfortable, and Memorable Gili Trawangan,” which is built upon three pillars of quality tourism: quality of experience, quality of life, and quality of profit. The roadmap implementation is divided into four transformation phases: policy synchronization, critical infrastructure intervention, ecological and local economic recovery, and destination branding repositioning.

This study recommends strengthening the government’s political will, increasing local community involvement, and implementing green economy-based investment to support the successful transition toward sustainable tourism in Gili Trawangan

Kata Kunci : mass tourism, quality tourism, tourism roadmap, Participatory Rural Appraisal, sustainable tourism, Gili Trawangan