Peran Perceived Enjoyment dalam memotivasi pemakaian internet

MUJIYATI, Dr. Didi Achjari, M.Com

2005 | Tesis | S2 Akuntansi

Banyak manfaat yang disediakan oleh internet sebagai teknologi baru, namun belum tentu seseorang atau individu berminat untuk menggunakan internet, ada faktor-faktor tertentu yang mempengaruhinya. Menurut literatur perceved enjoyment sebagai motivasi intrinsik merupakan faktor penting dalam memotivasi pemakaian sistem informasi selain motivasi ekstrinsik. Dalam kontek teknologi internet perceived enjoyment akan mempengaruhi perilaku individu dalam memotivasi pemakaian internet disamping variabel perceived usefulness dan perceived ease of use. Teori Technology Acceptance Model (TAM) menyatakan bahwa penerimaan individu terhadap sistem informasi dimotivasi oleh persepsi mereka akan kegunaan (perceived usefulness) dan kemudahan menggunakan (perceived ease of use) sistem yang menurut literatur masih memerlukan variabel lain untuk memperluas pemahaman terhadap perilaku individu dalam memotivasi pemakaian sistem antara lain perceived enjoyment. Tujuan penelitian ini untuk menguji peran perceived enjoyment dalam memotivasi pemakaian internet disamping perceived usefulness dan perceived ease of use. Data sampel yang digunakan dalam penelitian ini sebanyak 226 responden. Metode yang digunakan untuk menguji hipotesis adalah Structur Equatiaon Model (SEM). Hasil analisis menunjukkan bahwa ada pengaruh yang positif antara perceived enjoyment pada perceived usefulness dalam memotivasi pemakaian internet, ada pengaruh yang positif antara perceived enjoyment pada perceived ease of use dalam memotivasi pemakaian internet. Perceived usefulness tidak berpengaruh dalam memotivasi pemakaian internet, perceived ease of use tidak berpengaruh dalam memotivasi pemakaian internet. Hasil penelitian mengindikasikan perceived enjoyment mempunyai peran penting sebagai motivasi intrinsik dalam menggunakan internet. Akan tetapi perceived enjoyment tidak berpengaruh secara positif dalam pemakaian internet yang dimediasi oleh perceived usefulness dan perceived ease of use.

There are many advantages of the usage of Internet, as new technology. Although there is anyone who is not willing to use it, it is just caused by other factors wich influence it. According to perceived enjoyment literature, as an intrinsic motivation and later also extrinsic motivation, it is as an important factor in motivating the usage of information system. Perceived enjoyment, with perceived usefulness and perceived ease of use – in accordance to Interneet technology, will influence individual behavior in motivating the usage of internet. Technology Acceptance Model (TAM) theory indicates that individual acceptance toward the information system is motivated by their perception perceived usefulness and perceived ease of use systems that still need other variables to enlarge the understanding toward individual behavior in motivating the usage of system,e.g. perceived enjoyment. The purpose of this research is to test the role of perceived enjoyment, also perceived usefulness and perceived ease of use, in motivating the usage of Internet. The samples of this research are 226 respondents. The methode that is used to test hypothesis is by Structural Equation Modeling (SEM). The result of the research shows that there is a positif influence between perceived enjoyment toward perceived usefulness and perceived ease of use in motivating the the usage of Internet. Perceived usefulness and perceived ease of use are not influent in motivating the usage of Internet. The result of the research also indicates that perceived enjoyment has an important role as an intrinsic motivation in the usage of internet but perceived enjoyment is not influence positively in the usage of Internet in wich it is mediated by perceived usefulness and perceived ease of use.

Kata Kunci : Teknologi Informasi, Internet, Perceived Enjoyment, Technology Acceptance Model (TAM), intrinsic motivation and extrinsic motivation, perceived enjoyment, perceived usefulness, perceived ease of use, Structural Equation Modeling.