Perilaku pembelian impulsif tiket konser K-Pop semakin marak terjadi di kalangan emerging adulthood, terutama akibat pengaruh media sosial dan tekanan sosial digital. Pembelian yang dilakukan secara spontan tanpa pertimbangan matang ini dapat berdampak negatif terhadap kondisi psikologis maupun finansial individu. Penelitian ini bertujuan untuk mengetahui seberapa besar peran Fear of Missing Out (FoMO) dan intensitas penggunaan media sosial terhadap perilaku pembelian impulsif tiket konser pada penggemar K-Pop usia emerging adulthood. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 187 partisipan berusia 18–25 tahun. Instrumen penelitian meliputi skala FoMO, skala intensitas penggunaan media sosial, dan skala pembelian impulsif. Data dianalisis menggunakan regresi linear berganda. Hasil analisis menunjukkan bahwa FoMO (? = 1,049; p < 0 xss=removed xss=removed xss=removed xss=removed>
Impulsive concert ticket buying behavior has become increasingly common among individuals in emerging adulthood, particularly due to social media influence and digital peer pressure. This spontaneous purchasing without careful consideration may lead to psychological and financial consequences. This study aims to examine the extent to which Fear of Missing Out (FoMO) and social media usage intensity contribute to impulsive concert ticket purchases among K-Pop fans in emerging adulthood. A quantitative approach with a survey method was employed, involving 187 participants aged 18–25. Research instruments included the FoMO scale, social media usage intensity scale, and impulsive buying scale. Data were analyzed using multiple linear regression. The results showed that FoMO (? = 1.049; p < .001) and social media usage intensity (? = 0.302; p = .001) significantly predicted impulsive buying behavior. Together, both variables accounted for 66.2% of the variance in impulsive buying (R² = 0.662; F = 180; p < .001). These findings highlight the crucial role of digital social pressure in influencing impulsive purchasing decisions among young K-Pop fans.
Kata Kunci : Emerging Adulthood, Fear of Missing Out, Media Sosial, K-Pop, Pembelian Impulsif.
