Singapore's Competitive Advantage on MICE Industry and its Post Covid-19 Outlook

Salsabila Indrya Putri Agung, Dr. Muhammad Rum, I.M.A.S

2025 | Skripsi | Ilmu Hubungan Internasional

The severity effect of Covid-19 has caused a major disruption on the global circumstances, this include the tourism sector. As a result of the pandemic, MICE tourism experience a downturn on its development. According to ICCA report in 2018 and 2022 has marked Singapore’s improvement in terms of hosting a meeting. This thesis examines Singapore’s strategic governance of its Meetings, Incentives, Conventions, and Exhibitions (MICE) sector to solidify its position as Southeast Asia’s premier post-pandemic MICE hub. Employing Michael Porter’s Competitive Advantage Theory, the study elaborate on how Singapore’s factor conditions – skilled human capital, advanced infrastructure, and centralized capital allocation interact with state-led innovation, sustainable policy frameworks, and global partnership to go beyond regional competitors. Through qualitative content analysis of policy documents, stakeholder interviews and comparative case studies with neighboring countries, the research reveals Singapore’s success were based on dynamics of government and public-private synergies, including the $300 million Tourism Development Fund, hybrid event digitization, and the MICE Sustainability Roadmap (2022–2025). 

The severity effect of Covid-19 has caused a major disruption on the global circumstances, this include the tourism sector. As a result of the pandemic, MICE tourism experience a downturn on its development. According to ICCA report in 2018 and 2022 has marked Singapore’s improvement in terms of hosting a meeting. This thesis examines Singapore’s strategic governance of its Meetings, Incentives, Conventions, and Exhibitions (MICE) sector to solidify its position as Southeast Asia’s premier post-pandemic MICE hub. Employing Michael Porter’s Competitive Advantage Theory, the study elaborate on how Singapore’s factor conditions – skilled human capital, advanced infrastructure, and centralized capital allocation interact with state-led innovation, sustainable policy frameworks, and global partnership to go beyond regional competitors. Through qualitative content analysis of policy documents, stakeholder interviews and comparative case studies with neighboring countries, the research reveals Singapore’s success were based on dynamics of government and public-private synergies, including the $300 million Tourism Development Fund, hybrid event digitization, and the MICE Sustainability Roadmap (2022–2025). 

Kata Kunci : Singapore's Economy, MICE tourism, Post Covid-19, Southeast Asia