Pengembangan media promosi sebagai upaya pencegahan perilaku minum tuak :: Studi kasus di Kecamatan Buleleng, SIngaraja, Bali

GOZALI, Wigutomo, Dra. I.M. SUnarsih, Apt.,SU

2004 | Tesis | S2 Ilmu Kesehatan Masyarakat

Latar belakang: Perilaku minum tuak dikalangan masyarakat di Bali cukup tinggi, hal ini akan berpengaruh terhadap remaja khususnya siswa SMP. Berdasarkan hasil penelitian di daerah rural dan urban di Bali; remaja mulai minum berumur 13-18 tahun, frekuensi minum satu kali sebulan 80,3%, minum pada saat pesta 77,2%. Hasil studi pendahuluan didapatkan remaja mulai minum umur 16-20 tahun dan dewasa 25-50 tahun. Megingat berbagai kemungkinan permasalahan fisik, psikis dan siosial yang muncul di kalangan remaja akibat penyalahgunaan minuman tuak/alkohol, maka perlu diupayakan pencegahan secara tidak langsung melalui media promosi tape recorder yang ditujukan kepada remaja khususnya siswa SMP. Tujuan penelitian ini untuk mengetahui tanggapan siswa terhadap tape recorder dan mengembangkan media promosi an berupa rekam pita kaset (tape recorder). kesehatMetode: Penelitian ini kualitatif digunakan untuk mendeskripsikan pendapat dari siswa dan informan. Subyek penelitian siswa-siswi SMPN I Singaraja dan informan yang terdiri dari budayawan, praktisi media, dan guru SMP diambil secara convenience sampling. Alat pengumpulan data berupa diskusi kelompok terarah kepada siswa dan wawancara mendalam terhadap informan. Hasil: Berdasarkan hasil penelitian, bahwa tanggapan siswa terhadap media tape recorder sangat setuju atau dapat digunakan sebagai media promosi kesehatan. Hasil produksi pengembangan media promosi kesehatan berupa rekam pita kaset (tape recorder) yang telah direvisi, lebih baik dari pada hasil produksi pengembangan media yang pertama atau awal sebelum uji coba. Kesimpulan: Pencegahan perilaku minum tuak dikalangan remaja secara tidak langsung dapat menggunakan media tape recorder. Untuk memperoleh hasil pengembangan media yang kebih baik diperlukan kerjasama antara peneliti, siswa, budayawan (praktisi media, musik dan pembuat naskah).

The level of tuak (traditional alcoholic drink from fermented sap of palm tree) drinking behavior in the Balinese community is reasonably high. This will have an impact on the youth, particularly junior secondary students. To overcome this problem an effort needs to be made to develop a health promotion media to prevent the drinking behavior among the youth. This media is in the form of tape recorder. The aim of this study was to know whether a tape recorder could be used as a promotion media and the students response on the use of tape recorder and to develop the health promotion media in the form of tape recorder. This study was a descriptive study using a qualitative method. The qualitative method was used to describe the opinions of the students and the informants. The subjects were the students of SMPN I Singaraja who were selected purposively who consisted of 12 students and the informants were selected purposively too and consisted of culture scholars, practitioners of media and junior secondary school teachers. Based on the results of the study, it is found that the tape recorder can be used as the promotion media. To be more effective the recording should be played in various media. So far there has not been a special health promotion to prevent the behavior of tuak drinking among the youth. The students response on the use of tape recorder shows that they agreed on the use of the use of the tape recorder as a health promotion media. The result of the health promotion media development in the form of cassette recording which had been revised is better than that produced before. The form of the message, the language of instruction and the music that had been revised have been in accordance with what was desired by the informants and the students. The cassette recording that had been developed is effective to be used as the health promotion media among the youth, particularly the students of SMPN I Singaraja

Kata Kunci : Promosi Kesehatan,Perilaku Minum Tuak