Shaping Mass Media (TV) Educational Content Through Better Communication Policies

Louis Pandu Haryo Sutrisno, Nurul Dwi Purwanti, S.I.P., MPA.

2025 | Skripsi | ILMU ADMINISTRASI NEGARA (MANAJEMEN DAN KEBIJAKAN PUBLIK)

 This policy paper addressed the issue surrounding the low content quality of Indonesian television broadcasts that influenced its audience negatively by hindering education development on students that use television as a source for education.  Current television broadcasting policy, notably  Law No. 32 Year 2002 regarding Broadcasting and Indonesia Broadcast Commission Regulation  No. 01/P/KPI/03/2012 Regarding Pedoman Perilaku Penyiaran (P3) dan Standar Program Siaran (SPS) currently not sufficient to maintain and improve the television to support national education. The paper recommends communication policies to improve the current conditions by initiating improvement of existing regulation and forming the law to support educational content creation. With the recommendation will be expected to reducing non-educational media consumption by students, improving the content quality for television broadcasts as well as increasing the availability and variety of educational content through inclusive and creative production.

 This policy paper addressed the issue surrounding the low content quality of Indonesian television broadcasts that influenced its audience negatively by hindering education development on students that use television as a source for education.  Current television broadcasting policy, notably  Law No. 32 Year 2002 regarding Broadcasting and Indonesia Broadcast Commission Regulation  No. 01/P/KPI/03/2012 Regarding Pedoman Perilaku Penyiaran (P3) dan Standar Program Siaran (SPS) currently not sufficient to maintain and improve the television to support national education. The paper recommends communication policies to improve the current conditions by initiating improvement of existing regulation and forming the law to support educational content creation. With the recommendation will be expected to reducing non-educational media consumption by students, improving the content quality for television broadcasts as well as increasing the availability and variety of educational content through inclusive and creative production.

Kata Kunci : television, mass media, education content, communication policy