Pengembangan pariwisata warisan budaya telah dilakukan untuk memberikan manfaat pada wisatawan dan penduduk lokal. Namun, pariwisata ini harus berkompetisi untuk dapat memberikan kesan baik pada wisatawan, salah satunya ialah dengan kualitas destinasi wisata. Penelitian terdahulu menemukan adanya pengaruh kualitas destinasi sejalan dengan makna berwisata dan kepuasan wisatawan. Pulau Pulau Penyengat memiliki 46 buah peninggalan Kerajaan Melayu-Riau Lingga yang ditetapkan sebagai cagar budaya nasional sehingga dapat mendatangakan kunjungan wisatawan Nusantara. Akan tetapi, jumlah tersebut naik turun secara fluktiatif di beberapa tahun. Hal ini erat kaitannya dengan kualitas destinasi yang dilihat dari kualitas layanan. Namun demikian, masih terdapat kelangkaan informasi terkait dengan kualitas destinasi pariwisata yang dilihat dari persepsi wisatawan Nusantara sehingga perlu kajian lebih lanjut.
Penelitian ini bertujuan untuk menemukan kualitas destinasi wisata warisan budaya berdasarkan persepsi wisatawan Nusantara di Pulau Penyengat Kota Tanjungpinang. Metode yang digunakan ialah metode kuantitatif. Pengumpulan data dilakukan secara langsung kepada 80 responden yang berwisata pada periode Februari – Maret 2024. Penentuan sampel menggunakan accidental sampling. Analisis data dilakukan menggunakan analisis korelasi pearson product moment, analisis chi-square, dan analisis one way ANOVA.
Hasil penelitian menunjukkan bahwa secara keseluruhan wisatawan memberikan persepsi positif pada kualitas layanan atraksi, amenitas restoran, dan aksesibilitas, namun ragu-ragu pada kualitas layanan amenitas tempat penginapan dan pusat informasi. Selain itu, terdapat hubungan antara kualitas atraksi, amenitas, dan aksesibilitas terhadap persepsi positif wisatawan. Namun, tidak terdapat perbedaan yang signifikan antara persepsi kualitas berdasarkan jenis kelamin. Persepsi kualitas berdasarkan tingkat pendidikan dan tingkat pengalaman yang dilihat dari frekuensi kunjungan memiliki perbedaan yang signifikan.
The development of cultural heritage tourism has been carried out to benefit tourists and local residents. However, this tourism must compete to make a good impression on tourists, one of which is with destination quality. Previous research found that the influence of destination quality is in line with the meaning of travelling and tourist satisfaction. Penyengat Island has 46 pieces of relics of the Malay-Riau Lingga Kingdom which are designated as national cultural heritage so a to increase the visit of domestic tourists. However, the number fluctuates in some years, which is closely related to destination quality. However, there is still a scarcity of information related to the quality of tourism destinations as seen from the perceptions of domestic tourists, so further studies are needed. This study aims to find the quality of cultural heritage tourism destinations based on the perceptions of domestic tourists on Penyengat Island, Tanjungpinang City. the method used is quantitative. data collection was carried out directly on 80 respondents who travelled in the period February - March 2024. Sample determination using accidental sampling. Data analysis was carried out using Pearson product moment correlation analysis, chi-square analysis and one way ANOVA analysis. The results showed that overall tourists gave positive perceptions on the quality of attraction services, restaurant amenity, and accessibility, but doubted the quality of lodging amenity services and information centres. In addition, there is a relationship between the quality of attractions, amenity, and accessibility to the positive perception of tourists. However, there is no significant difference between quality perceptions based on gender. While the perception of quality based on the level of education, and the level of experience seen from the frequency of visits has a significant difference h
The development of cultural heritage tourism has been carried out to benefit tourists and local residents. However, this tourism must compete to make a good impression on tourists, one of which is with destination quality. Previous research found that the influence of destination quality is in line with the meaning of travelling and tourist satisfaction. Penyengat Island has 46 pieces of relics of the Malay-Riau Lingga Kingdom which are designated as national cultural heritage so as to increase the visit of domestic tourists. However, the number fluctuates in some years, which is closely related to destination quality. However, there is still a scarcity of information related to the quality of tourism destinations as seen from the perceptions of domestic tourists, so further studies are needed.
This study aims to find the quality of cultural heritage tourism destinations based on the perceptions of domestic tourists on Penyengat Island, Tanjungpinang City. the method used is quantitative. data collection was carried out directly on 80 respondents who travelled in the period February - March 2024. Sample determination using accidental sampling. Data analysis was carried out using Pearson product moment correlation analysis, chi-square analysis and one way ANOVA analysis.
The results showed that overall tourists gave positive perceptions on the quality of attraction services, restaurant amenity, and accessibility, but doubted the quality of lodging amenity services and information centres. In addition, there is a relationship between the quality of attractions, amenity, and accessibility to the positive perception of tourists. However, there is no significant difference between quality perceptions based on gender. While the perception of quality based on the level of education, and the level of experience seen from the frequency of visits has a significant difference.
Kata Kunci : kualitas layanan, persepsi wisatawan, Pulau Penyengat
