PENENTUAN DAN PEMBOBOTAN KRITERIA PADA PEMILIHAN SUPPLIER PRODUK KAMPAS REM SEPEDA MOTOR DENGAN PENDEKATAN HYBRID ANALYTICAL HIERARCHY PROCESS (AHP) - TECHNIQUE FOR ORDER OF PREFERENCE BY SIMILARITY TO IDEAL SOLUTION (TOPSIS)

Mochamad Rafif Fauzan Suryaningrat, Rika Fatimah, P.L., M.Sc., Ph.D.

2024 | Tesis | S2 MANAJEMEN (MM) JAKARTA

Indonesia, sebagai negara dengan populasi besar, menawarkan pasar yang menarik bagi industri otomotif sepeda motor. Pertumbuhan ekonomi, perubahan demografi, dan urbanisasi telah meningkatkan permintaan sepeda motor sebagai sarana transportasi yang efisien dan terjangkau. Sepeda motor dengan transmisi otomatis (scooter) semakin populer karena kemudahan penggunaannya, terutama di kota-kota besar. Dua merek utama mendominasi lebih dari 90% pasar sepeda motor di Indonesia melalui inovasi produk dan strategi pemasaran yang efektif.

PT. XYZ, salah satu produsen sepeda motor terkemuka, berupaya mengembangkan lini bisnis baru yaitu suku cadang sepeda motor untuk berbagai merek, termasuk kampas rem (brake pad). Persaingan ketat di pasar suku cadang memerlukan produk yang kompetitif di pasar. Untuk mencapai target penjualan yang ditetapkan, PT. XYZ perlu memilih supplier yang tepat untuk memproduksi kampas rem agar produknya dapat diterima di pasar.

Melalui kajian literatur dan focus group discussion, lima kriteria pemilihan supplier diidentifikasi: quality, price, delivery, service, dan company profile. Analisis menggunakan metode AHP menunjukkan bahwa price (bobot 0.58) menjadi kriteria utama, diikuti oleh quality (0.18), company profile (0.09), delivery (0.07), dan service (0.05). Supplier E dipilih sebagai alternatif terbaik berdasarkan metode AHP dan TOPSIS dengan nilai kedekatan 0.75186015. Hasil ini diharapkan membantu PT. XYZ dalam menentukan supplier kampas rem untuk terciptanya produk yang kompetitif di industri suku cadang sepeda motor.

Indonesia, with its large population, offers an attractive market for the motorcycle automotive industry. Economic growth, demographic changes, and urbanization have increased the demand for motorcycles as an efficient and affordable means of transportation. Motorcycles with automatic transmission (scooters) are becoming increasingly popular due to their ease of use, especially in large cities. Two major brands dominate over 90% of the motorcycle market in Indonesia through product innovation and effective marketing strategies.

PT. XYZ, one of the leading motorcycle manufacturers, is striving to develop a new business line of motorcycle spare parts for various brands, including brake pads. The competitive nature of the spare parts market requires products that are competitive in the market. To achieve the determined sales target, PT. XYZ needs to select the right supplier to produce brake pads so that the products can be accepted in the market.

Through literature reviews and focus group discussions, five supplier selection criteria were identified: quality, price, delivery, service, and company profile. Analysis using the AHP method showed that price (weight 0.58) is the primary criterion, followed by quality (0.18), company profile (0.09), delivery (0.07), and service (0.05). Supplier E was chosen as the best alternative based on AHP and TOPSIS methods with a closeness value of 0.75186015. This result is expected to help PT. XYZ in determining the brake pad supplier to create competitive products in the motorcycle spare parts industry.

Kata Kunci : Supplier Selection, Supplier Criteria, Analytical Hierarchy Process (AHP), Technique For Order Of Preference By Similarity To Ideal Solution (TOPSIS)