KAJIAN TINGKAT PENGALAMAN WISATAWAN DI TAMAN HUTAN RAYA NGURAH RAI, DENPASAR, BALI
AGNES INDRA MAHANANI, Kaharrudin S.Hut, M.Si
2006 | Skripsi | S1 KEHUTANAN
Pengembangan suatu obyek daerah tujuan wisata (ODTW) perlu
memperhatikan banyak faktor, salah satunya adalah faktor tingkat pengalaman wisatawan
(Tourism Experience level I EL). EL ini dapat dipergunakan untuk menentukan segmen
pasar ODTW yang bersangkutan. Selain itu EL ini dapat dipergunakan untuk membuat
klasifikasi ODTW yang sangat dibutuhkan untuk percncanaan pcngembangan kawasan
mangrove Tan1an Hulan Raya Ngurah Rai Bali. Oleh karena itu dilakukan penelitian yang
be????judul 'K????jian Tingkat Pengalaman Wisatawan di Taman Hutan Raya Ngurah Rai,
IJcnpasar, Bali'. J > cnclitian ini bcrtujuan untuk: (I) mcngetahui tingkat pengalaman
wisatawan, (2) mcngetahui perbcdaaan tingkat pengalaman wisatawan berdasarkan faktorfaktor
sosial (usia, pcn The development of a tour destination consider so many factors, one
of them is tourist experience level (EL). It can be used to confirm market
segment concerned a tour destination. Beside, EL also can be used to makes tour
destination classification and it is important to development planning of
mangr ove area in Ngurah Rai Forest Park, Denpasar, Bali . That's w hy
this research with the tittle: The Stu dy of Tourists' Experience Level in
Ngurah Rai Forest Park, Denpasar, Ba li' has to do. This research aims to: I)
know tourist experience level 2) know the ditTerencc of tourist experience level
based on social factors (age, education, and job).
This research use questionna ire me thod. The questionnaires are
distribu ted according to simple random sampling. The collected data is
analyzed by level analysis and analysis of variance (with signiticancy 5%).
The results of this research are : I) tourist experience level as middle
level about 96.36 % respondents 2) There is no difference tourist experience
level based on social factors. According to the result of analysis variance, the
values of Fo are 0.393; 1.504; 1.592, and values of F teority are 19.47; 3.48;
3.48 continuosly for age, education, and job v ariable. The v alue of FO < F
te ority so there is no significant difference of tourist experience level based
on social factors.
Kata Kunci : pengembangan ODTW, tingkat pengalaman wisatawan, faktor sosial
