A Comparative Analysis of the Impact of Operational Variables and Sales Revenue on Profitability in Retail Firms Listed on the Indonesian Stock Exchange (IDX)

Syariva Amara Syaiful Andre, I Wayan Nuka Lantara, M.Si., Ph.D.

2024 | Skripsi | MANAJEMEN

Pandemi Covid-19 telah mempengaruhi ekonomi di seluruh dunia, dengan dampak yang berbeda antara wilayah, sektor, serta industri. Pandemi menyebabkan pengurangan profitabilitas perusahaan di sektor retail secara tidak rata, dikarenakan jangkauan produk serta supply dan demand setiap industri. Untuk menanggap ketidakpastian sektor retail, perusahaan retail Indonesia menerapkan berbagai strategi operasional berbiaya rendah untuk memaksimalkan profitabilitas. Walaupun efisiensi biaya dalam berbagai sektor lain diasumsi untuk menghasilkan penjualan dan laba yang lebih baik, penemuan riset ini membuktikan bahwa asumsi tersebut tidak benar untuk sektor retail. Empat variabel dikumpulkan dari laporan finansial setiap perusahaan yang dianalisa, dan variabel tersebut telah dibuktikan mempengaruhi profitabilitas secara signifikan dalam studi lain—net income atau laba bersih, total revenue atau penjualan, beberapa jenis cost atau beban, dan aset total. Selanjutnya, semua 37 perusahaan dalam set data dibagi menjadi beberapa set kelompok, yaitu subsampel berdasar target konsumen, industri, kelompok Cost of Revenue, dan kategori ukuran perusahaan. Studi ini bertujuan untuk menentukan apabila variabel operasional yang telah disebut mempengaruhi profitabilitas retail melalui pembuatan matriks dan metode-metode statistik yang berbeda antara kelompok.

The Covid-19 pandemic has affected the economy worldwide, with its impact varying across regions, sectors, and industries. It has dampened the profitability of companies in the retail sector the most inconsistently, due to the large variety of goods as well as the supply and demand of each industry. To respond to the volatile retail sector, Indonesian retail companies have applied low-cost operational strategies to maximize profitability. While cost efficiency in many sectors is assumed to yield higher revenue and profits, the results of this specific study have proven that assumption not be true in the retail sector. Four variables are collected from each company’s financial reports, all of them proven by past studies to have significant effects on profitability—net income, total revenue or sales, multiple types of costs, and total assets. In addition, all 37 companies analyzed are divided into multiple group sets, namely consumer target based subsamples, industries, Cost of Revenue groups, and company size categories. This study aims to determine if the aforementioned operational variables could possibly affect re- tail profitability through matrix plotting and statistical methods that differ between groups.

Kata Kunci : Retail profitability, operational efficiency, cost allocation, Indonesian retail, panel data statistics, sample grouping, business matrix