VENTURE CREATION PROCESS DURING ADVERSITY: DISPLACED WORKERS TURNED ENTREPRENEURS DURING COVID-19

Vanessa Rasyid, Boyke Rudy Purnomo, S.E., M.M., PhD., CFP.

2024 | Skripsi | MANAJEMEN

Penelitian ini dilakukan untuk memahami dan mengeksplorasi proses penciptaan usaha (New Venture Creation) selama pandemi Covid-19. Munculnya usaha pada situasi Covid-19 merupakan hal yang menarik, karena dengan dampak negatif dari Covid-19 menyebabkan kondisi perekonomian yang kurang menguntungkan. Di lain sisi, kewirausahaan juga terkenal muncul pada saat kondisi disruptif dan disequilibrium. Objek penelitian ini adalah individu yang memulai usahanya pada masa pandemi. Responden penelitian ini adalah individu yang baru saja kehilangan pekerjaan dan kemudian mendirikan usaha setelah kehilangan pekerjaan tersebut. Penelitian ini menggunakan metode kualitatif dengan sumber informasi primer melalui wawancara. Wawancara semi terstruktur dilakukan untuk mengumpulkan data, yang kemudian akan dianalisis secara tematis. Hasil penelitian ini dijabarkan pada proses penciptaan usaha dan ditampilkan dalam sebuah kerangka kerja. Ada empat fase yang diidentifikasi dalam perjalanan penciptaan usaha mereka: Displacement, Pre-Launch, Launch, Post-Launch.

Fase Displacement menunjukkan bagaimana dampak buruk dari kehilangan pekerjaan dan Covid-19 memicu individu untuk mengambil jalur membuat usaha. Fase Pre-Launch meliputi aktivitas-aktivitas yang berkaitan dengan perencanaan usaha, juga menunjukkan bagaimana aktivitas-aktivitas dalam perencanaan saling mempengaruhi satu sama lain dan dilakukan secara bersamaan. Tahap Launch sebagian besar dilakukan melalui penjualan online menggunakan berbagai platform media sosial. Pada fase Post-Launch, ditemukan terjadinya evaluasi yang dilakukan melalui masukan dari pelanggan dan penilaian dari diri sendiri terhadap usahanya agar usaha dapat beradaptasi karena perubahan lingkungan terutama dari regulasi Covid-19 dan permintaan pelanggan.Terakhir, penelitian ini juga menemukan bahwa kasus NVC selama Covid-19 terjadi secara cepat tanpa perencanaan dan menekankan pentingnya tindakan

This research is conducted to understand and explore the venture creation process during the COVID-19 pandemic. The COVID-19 pandemic is a unique environment for ventures to emerge, mainly due to the massive scale and multifaceted impact on the world. The business landscape during the pandemic is considered an unfavorable economic condition; at the same time, entrepreneurship is also known to occur in such disruptive and disequilibrium conditions. The object of this research is individuals who started their businesses during the pandemic. The respondents for this research are individuals who recently experienced job displacement and created a venture after the displacement. The research is approached using qualitative methods where the data gathered is in primary form. Semi-structured interviews were conducted to collect the data, which then will be analyzed thematically. 

The result of this study elaborated on the process of venture creation and displayed in a framework. There were four phases identified within their venture creation journey: Displacement, Pre-Launch, Launch, and Post-Launch. The displacement phase captures how the adverse events of job displacement and COVID-19 triggered individuals to step into the venture creation path. The pre-launch phase encompasses activities related to venture planning; it also shows how activities in the planning influence each other and are done simultaneously. The launch phase was primarily done through online selling using various social media platforms. In the post-launch phase, evaluations were shown to be done through customer input and own assessment in order for the ventures to adapt to the changing environment, mainly from COVID-19 regulation and customer demand. 

Lastly, the study also found that the cases of NVC during COVID-19 happened promptly without planning and emphasizing the importance of actions.

Kata Kunci : New Venture Creation, Entrepreneurial Actions during Adversity, Entrepreneurship, Covid-19