Soft-masculinity Boyband EXO dan Representasinya oleh Grup Cover Dance Cookie Monster Yogyakarta

NOVRIASOMYA P. W, Dr. Wiwik Sushartami, M.A; Dr. Royke B. Koapaha, M.A

2023 | Tesis | MAGISTER PENGKAJIAN SENI PERTUNJUKAN DAN SENI RUPA

Fenomena K-Pop berkembang pesat melalui salah satu produk yaitu boyband yang gencar dipromosikan ke seluruh dunia. Melalui boyband, tampilan kelelakian terlihat sedikit berbeda dari imej kelelakian yang ada di Indonesia. Imej ini muncul karena penampilan para idol boyband yang terdiri dari anggota laki-laki menunjukkan pengaplikasian riasan wajah, perawatan kulit dan rambut hingga warna pakaian yang mencolok saat tampil di atas maupun diluar panggung. Penampilan ini tidak hanya memicu kontroversi akan gambaran maskulinitas yang ada namun juga memunculkan penamaan baru akan konsep maskulinitas, yaitu soft-masculinity. Kemunculan idol boyband di Korea Selatan tentu diikuti oleh munculnya penggemar/fandom mereka. Fenomena K-Pop ini memunculkan cabang kegiatan di ranah tari yang dilakukan sebagai bentuk apresiasi para penggemarnya, yaitu cover dance. Melalui analisis kualitatif, temuan penelitian ini disandingkan dengan teori Jung mengenai soft-masculinity sebagai landasan untuk mengidentifikasi soft-masculinity yang dipresentasikan boyband EXO kemudian direpresentasikan grup cover dance Cookie Monster Yogyakarta di atas maupun di luar panggung. Hasil penelitian menemukan bahwa konsumsi para pelaku cover dance Cookie Monster atas indikator soft-masculinity pada idol boyband yang mereka perankan tidak hanya menjadi satu elemen pertunjukan di atas panggung, namun perilaku berulang yang mereka lakukan membuat soft-masculinity yang dikonsumsi menjadi menubuh dalam laku keseharian mereka.

The K-Pop phenomenon is growing rapidly through one of its products, namely boy bands which are heavily promoted throughout the world. Through boy bands, the appearance of maleness looks slightly different from the male image in Indonesia. This image arose because of the appearance of idol boy bands consisting of male members showing the application of facial make-up, skin and hair care to striking clothing colors when appearing on or off stage. This appearance not only sparked controversy over the existing depiction of masculinity but also gave rise to a new name for the concept of masculinity, namely soft-masculinity. The emergence of boyband idols in South Korea is of course followed by the emergence of their fans/fandoms. This K-Pop phenomenon gave rise to a branch of activity in the realm of dance which is carried out as a form of appreciation for its fans, namely cover dance. Through qualitative analysis, the findings of this study are compared with Jung's theory of soft-masculinity as a basis for identifying soft-masculinity and used to examine the soft-masculinity performance that was presented by the boy band EXO and then represented by the cover dance group Cookie Monster Yogyakarta on and off the stage. The results of the study found that the consumption of Cookie Monster cover dance performers on indicators of soft-masculinity in the idol boy bands they play does not only become an element of the performance on stage, but their repetitive behavior makes the soft-masculinity they consume become embodied in their daily behavior.

Kata Kunci : Cover Dance, Gender, K-Pop, Soft-Masculinity, Performativity