"Cool Japan" as Japan Nation Branding in Promoting Political Economic Interest in Indonesia

M FARHAN K, Dra. Siti Daulah Khoiriati, M.A.

2022 | Skripsi | S1 ILMU HUBUNGAN INTERNASIONAL

At the end of World War II, Japan suffered a significant loss as the losing party. The rebuilding process took time and effort. The industries and infrastructure were severely damaged. In addition to this, Japan also lost its foreign influences and suffered from a bad image for everything Japan had done during World War II. Following the rebuilding process of Japanese civilization, Japan tries to rebuild its foreign influences through several sets of actions. One of them uses a soft power approach through the public diplomacy initiatives that affect Japan's foreign policy toward foreign countries. One of the strategies that were implemented was the Cool Japan Strategy. This strategy focuses not only on popular culture but also on the potential of other cultures, such as culinary and traditional Japanese culture. For Japan, cultural diplomacy through Cool Japan is a strategy to build a positive image of Japan in the eyes of the world, including Indonesia. The disseminated culture enters and is accepted by several sections of Indonesian society and builds the idea of the Japanese state in the eyes of the Indonesian people. This thesis tries to answer the question of how "Cool Japan" as Japan's nation branding, promotes Japan's political and economic interests in Indonesia. This thesis uses qualitative research as the research method.

At the end of World War II, Japan suffered a significant loss as the losing party. The rebuilding process took time and effort. The industries and infrastructure were severely damaged. In addition to this, Japan also lost its foreign influences and suffered from a bad image for everything Japan had done during World War II. Following the rebuilding process of Japanese civilization, Japan tries to rebuild its foreign influences through several sets of actions. One of them uses a soft power approach through the public diplomacy initiatives that affect Japan's foreign policy toward foreign countries. One of the strategies that were implemented was the Cool Japan Strategy. This strategy focuses not only on popular culture but also on the potential of other cultures, such as culinary and traditional Japanese culture. For Japan, cultural diplomacy through Cool Japan is a strategy to build a positive image of Japan in the eyes of the world, including Indonesia. The disseminated culture enters and is accepted by several sections of Indonesian society and builds the idea of the Japanese state in the eyes of the Indonesian people. This thesis tries to answer the question of how "Cool Japan" as Japan's nation branding, promotes Japan's political and economic interests in Indonesia. This thesis uses qualitative research as the research method.

Kata Kunci : Cool Japan, Indonesia, Japan, Nation Branding, Public Diplomacy