Muslim Women's Participation in the Meaning-Making of Hijab (Case Study of HijUp.com)
IMMAWATI KHOIRIYAH, Dr. Siti Syamsiyatun
2016 | Tesis | MAGISTER AGAMA DAN LINTAS BUDAYAThe Islamic headscarf, which is commonly called hijab, is a piece of garment that contains multiple dimensions. Its meaning and significance have been contested throughout history, resulting in numerous interpretations that have always been subject to debate, even until today. The apparent emblem of Islam has become more than just a religious duty when Muslim women, especially who actually wear it, give meanings into it with all their agencies. The purpose of this thesis is to analyze how modern Muslim women participate in the meaning-making of hijab. The subject of this research is HijUp.com, a company that claims to be the first and largest Islamic fashion e-commerce in Indonesia, even in the world. By using brand identity and personality approach, this research attempts to see the significance of the visual representations that is shown by HijUp.com. The method used was library study and the data was obtained from private collection, materials in the library, and sources on the internet. Based on the analysis, it can be concluded that HijUp.com is not only a commercial endeavor, but also carries particular values and principles within its visual representations.
The Islamic headscarf, which is commonly called hijab, is a piece of garment that contains multiple dimensions. Its meaning and significance have been contested throughout history, resulting in numerous interpretations that have always been subject to debate, even until today. The apparent emblem of Islam has become more than just a religious duty when Muslim women, especially who actually wear it, give meanings into it with all their agencies. The purpose of this thesis is to analyze how modern Muslim women participate in the meaning-making of hijab. The subject of this research is HijUp.com, a company that claims to be the first and largest Islamic fashion e-commerce in Indonesia, even in the world. By using brand identity and personality approach, this research attempts to see the significance of the visual representations that is shown by HijUp.com. The method used was library study and the data was obtained from private collection, materials in the library, and sources on the internet. Based on the analysis, it can be concluded that HijUp.com is not only a commercial endeavor, but also carries particular values and principles within its visual representations.
Kata Kunci : hijab, visual representations, meaning-making
