PERAN SHOPPING EXPERIENCE DAN SOCIAL SUPPORT PADA SUBJECTIVE WELL-BEING KONSUMEN TUNANETRA

MAZIDATUL INAYAH, Rahmat Hidayat, S.Psi., MSc., Ph.D.

2018 | Skripsi | S1 PSIKOLOGI

INTISARI Penelitian ini bertujuan untuk mengetahui bagaimana peran shopping experience dan social support pada subjective well-being konsumen tunanetra. Selain itu penelitian ini juga bertujuan untuk mengetahui apakah shopping experience dapat meningkat dengan adanya social support sehingga akan meningkatkan subjective well-being. Subjek dalam penelitian ini sebanyak 45 konsumen tunanetra yang terdiri dari siswa SLB/A, MTs dan SMA. Alat ukur yang digunakan dalam penelitian ini yaitu Skala Shopping Experience, Positive Affect and Negative Affect Schedule Scale, Satisfaction with Life Scale dan The Social Provisions Scale. Hasil analisis menggunakan teknik korelasi product moment pada variabel shopping experience dan subjective well-being menunjukkan skor r = 0,014 dengan p > 0,001 (1%). Skor korelasi pada variabel social support dan shopping experience menunjukkan r = -0,04 dengan p>0,001 (1%). Kemudian, untuk variabel social support dan subjective well-being skor korelasi r = -0,24 dengan p>0,001 (1%). Kesimpulannya, tidak ada korelasi positif antara shopping experience, subjective well-being dan social support pada konsumen tunanetra dalam penelitian ini. Kata kunci : Konsumen tunanetra, Shopping Experience, Social Support, Subjective Well-being

ABSTRACT The aim of this study was to examine about the role of shopping experience and social support towards subjective well-being on blind consumers. Other than that, this study also aims to find out whether shopping experience could increase with the existence of social support, so it can increase subjective well-being. There were 45 blind consumers in this research consisting of elementary, junior high school and high school students. Measurement tools used in this study were Shopping Experience Scale, Positive Affect and Negative Affect Schedule Scale, Satisfaction with Life Scale and The Social Provisions Scale. Data analysis using product moment correlation technique showed r = 0,014 with p > 0,001 (1%) between shopping experience and subjective well-being. Correlation between social support and shopping experience showed r = -0,04 with p>0,001 (1%). And then, correlation between social support and subjective well-being showed r = -0,24 with p>0,001 (1%). These results showed that there was not significant positive correlation between shopping experience, subjective well-being and social support . Keywords: Blind Consumers, Shopping Experience, Social Support, Subjective Well-being

Kata Kunci : Konsumen tunanetra, Shopping Experience, Social Support, Subjective Well-being