INTENSI MEMBELI PRODUK MAKANAN ORGANIK

DIANA UTAMI DEWI,

2012 | Skripsi |

This research has purpose to examine: 1. influence of attitude on intentions to buy organic food products on housewives in Sleman. 2. influence of subjective norm on intentions to buy organic food products on housewives in Sleman. 3. influence of perceived behavioral control on intentions to buy organic food products on housewives in Sleman. 4. influence of attitude, subjective norm and perceived behavioral control on intentions to buy organic food products on housewives in Sleman. The subject of this research are the housewives in Sleman, which 50 subject. Measurement used 4 scale, attitude, subjective norm, perceived behavioral control and intentions to buy organic food products. Analysis used correlation and regression to measure how influence effect between variables. Results of this research are 1) influence of attitude on intentions to buy organic food products on housewives in Sleman with significance 0,134, p>0,05 2) influence of subjective norm on intentions to buy organic food products on housewives in Sleman with significance 0,790 p>0,05. 3) influence of perceived behavioral control on intentions to buy organic food products on housewives in Sleman with significance 0,138 p>0,05. 4) influence of attitude, subjective norm and perceived behavioral control on intentions to buy organic food products on housewives in Sleman with significance 0,000, p

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