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HUBUNGAN PANDANGAN-DUNIA DAN SIKAP TERHADAP LINGKUNGAN DENGAN KEPUTUSAN MEMBELI PRODUK RAMAH LINGKU

Ken Maulidya Windarti,

2010 | Tesis |

Abstract This study aimed to evaluate the correlation between worldview and the decision to buy green products by considering the attitude towards environment is a moderated. This study applied quantitative research method, in which data are collected from questionnaire.

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