KUALITAS HIDUP WANITA PEDAGANG DI PASAR TRADISIONAL DITINJAU DARI MOTIVASI BERDAGANG DAN KESUKSE

Cicilia Evi Sutarjanti,

2010 | Tesis |

The trade on the traditional market and the role of women it's something that unseparable, that's why trading activity on traditional market become an option for a profession. This research especially made to know the impact of trading motivation and the success of trading toward the quality of life of women entrepreneur on traditional market. The type of research that have been used is survey with questioner to get and dig information about the three variables. Population here is the women entrepreneur which is running her activity on traditional market. The respondent has been elected with purposive sampling method, determined by five year running the trading activity on traditional market, owned a small store, it's a micro and small business. The result of research show the factors of success on trading according the women entrepreneur are: (1) get benefit from trading activity; (2) the raise of traders and transaction amounts; (3) capable to fulfill the social and personal responsibility; (4) capable of fulfilling everyday needs, such of clothes, foods, place to stay and transportation. The result of this research also show to us, that there is influence of trading motivation and the success of trading toward the women entrepreneur quality of life as big as 35.2%. The trading motivation is capable to predict the quality of life as much as 18.7%. The success of trading capable to make prediction toward the quality of life as much as 16.5%. The correlation between the motivation of trading and the quality of life as much as 0.439 and the success of trade as much as 0.414. Keywords: women entrepreneur, the quality of life, the success of trading, the motivation of trading.

Kata Kunci :