ASERTIVITAS PEROKOK PASIF DALAM BUDAYA EWUH PEKEWUH

David Hizkia Tobing,

2000 | Tesis |

This research proposed to explain the psychological phenomenology that caused the shame of passive smoker to be assertive, because a belief of ewuh pekewuh (is to cause to feel discomfort and embarassing feeling). The methodology is qualitative with phenomenology approach. A research with psychological phenomenology is starting from a real life experience, unique and concrete, then those issues that will be explore by revealing the unique meaning from man’s life experiences, or a phenomenology unit. In this research a phenomenology unit is ewuh pekewuh culture. Data collections are primary and secondary data. Primary data is obtained from depth interview and self report; while the secondary data is obtained from observation and interview with significant others. The number of subject is 6 peoples; they are from the Gadjah Mada University; such as from the Cultural Faculty and Pharmacy Faculty. An electoral reason of location is because students are still remaining lack of awareness of the free smoking regulation in campus, which could endanger passive smokers in campus; this regulation is established by the University Rectorate. To analyze the data is using qualitative methodology, such as open coding, axial coding and selective coding. The result is contained explanation about the smoke hazard from active smoker that inhale by the subjects. However subjects are incapable to tell their objection directly to active smoker, because subjects are worried to sensuous active smoker by their word or behavior and against them. Subjects are tends to avoid or sheer of from the smoke to deal with the condition, and also trying to mentioned their objection with other way for the same purpose; in Javanese community it is called by tepo saliro (is respecting other or tolerance). Key word: Assertiveness, passive smoker, Ewuh Pekewuh, phenomenology

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