HUBUNGAN ANTARA NILAI MATERIALISME DAN SIKAP TERHADAP UANG DENGAN PERILAKU KONSUMTIF PADA WANITA P

CICILIA TANTI UTAMI,

2009 | Tesis |

This research aim to examine the relation between materialism value and money attitude with consumptive behavior of woman consumer of credit card. This research uses purposive sampling technique intake. Subject of the research consist of 50 working woman-using credit card at Permata Bank. Subject obtained pursuant to the characteristic as follows: not yet married, age about 25-40 years old, under graduate education. Data collecting method use scale assess materialism, scale money attitude and scale consumptive behavioral. Data analysis used double regression analysis. Research result indicate that (1) there is significant relation between materialism value and money attitude with consumptive behavior of the woman (F = 25,414; p

Kata Kunci :