KERANJINGAN BERBELANJA PADA WANITA BEKERJA

NINA FITRIANA,

2008 | Tesis |

This research is a phenomenological research. This phenomenological qualitative research aims to figure out the meaning of compulsive buying according to the compulsive buyers. This research tries to expose compulsive buying from various individuals’ perspectives. Understanding the meaning of shopping for the compulsive buyers will help to understand the behaviors in compulsive buying. This research applied in-depth interview to collect data from 8 respondents. The respondents were collected using snow-ball technique and selected using theoretical sampling. There are four processes in conducting phenomenological qualitative research i.e. epoche, phenomenological reduction, imaginative variation, and synthesis of meaning. The data analysis and interpretation processes, including bracketing, horizonalizing, and units meaning, aim to obtain textural description. Imaginative variation aims to obtain structural description and to combine textural and structural description to produce universal meaning and to represent the respondents thoroughly. The findings of the research show that the compulsive buyers do compulsive buying as a self-escapism. The factors that may influence the compulsive buying behavior are booster factor, trigger factor, and anti factor. Booster factor is the internal factor that comes from personal traits of the individual such as lacking of self-control, not learning from the experience, and having the tendency to show off. Trigger factor is the external factor that comes from environment, such as the availability of credit and loan facility, and family. Anti factor is the controller of one’s behavior such as religion and family value. Compulsive buying cause some effects towards financial condition, social relationship, and psychological effect for the compulsive buyers. Keywords: compulsive buying, working woman

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