PERILAKU KONSUMTIF PADA REMAJA DITINJAU DARI GAYA HIDUP HEDONIS DAN TIPE KEPRIBADIAN EKSTRAVERT IN

RIZA FEBYANTI,

2006 | Tesis |

The objective of the study were, (a) to examine the relationship between hedonic lifestyle, extravert introvert personality and teens’s consumptive behavior, (b) to examine the influence of hedonic lifestyle on teens’s consumptive behavior, and (c) to examine the influence of extravert introvert personality on teens’s consumptive behavior. Data was collected by three scales method. The scales of teens’s concumptive behavior, hedonic lifestyle, and extravert introvert personality were used as a parameters. This study was conducted at the department stores and coffee shop in Jogjakarta, with the consument as a subject. The total number of the subjects were 119. Data were analyzed by using simple and multiple regression analysis, using SPSS 10 version statistical program as a tool. The result showed that there’s a relationship between hedonic lifestyle, and extravert introvert with teen’s consumptive behavior, F = 24, 487 and significancy degree = 0,000 (p

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